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WorksheetsBUSINESS ENVIRONMENT
Total questions: 16
Worksheet time: 8mins
You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying?
the macroenvironment
the microenvironment
the marketing environment
the demographic environment
Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
the marketing environment
the cultural environment
strategic planning
the marketing mix
The study of population factors is called:
anthropology
economics
demographics
sociology
Name the 6 forces of macro environment
Business Environment means *
Internal Environment of Business
External Environment
Internal and External Environment
Economic Environment of country
Which of the following is not a feature of Business environment? *
Interrelated Elements
Complex
Continuous
Dynamic
The surrounding conditions in which the business operates are called....
Environments
Business contacts
Business Environments
Business Conditions
A stakeholder is ....
someone who has a stake in the business
someone who has an interest in the business and has different demands on the business
someone who holds a steak
someone who owns the business
Influences that come from within the business are in the
macro environment
external environment
operating environment
internal environment
Factors over which the business has little control over is called the
internal environment
operating environment
macro environment
external environment
