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WorksheetsROUND - 2 (MARKETING )
Total questions: 15
Worksheet time: 8mins
1. What is target Audience?
The consumer who is most likely to buy your product
Consumer who is most likely to not buy your product
Consumer who is most likely to consider your product
None of the above
2. What do we mean by brand portfolio?
All the products which a company offers under their Brand. Eg: Carlsberg portfolio = Elephant and Smooth (All SKU's Included)
All products which come under a company
All products which come under a category
All of the Above
3. What do you mean by ROI?
Return opt-in
Response optimized internet
Running out of ink
Return on investment
4. What do you mean by sales funnel?
A series of emails that are sent to potential customers
An advertisement that sells a product
The integration of online and offline advertising
A system set up to attract leads and convert them into customers
5. What of the following is NOT one of the stages of the buying cycle?
Purchase
Advocate
Silence
Awareness
6. Which is not the 4 P's of marketing ?
Product
Price
Promotion
People
7. What is CRM?
Customer Retention management
Customer Relationship Marketing
Customer Reliance Management
None of the above
8. What do you mean by distribution?
Availability at all outlets
Availability at the correct outlets
Both 1 & 2
None of the above
9. What do you mean by customer Acquisition ?
Retaining old customers
Gaining new customers
Both 1 & 2
None of the above
10. Marketing management is ________
Managing the marketing process
Monitoring the profitability of the company’s products and services
The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
Developing marketing strategies to move the company forward
11. What is the last stage of the consumer decision process?
Problem recognition
Post purchase behavior
Alternative evaluation
All of the above
12. Which of the following is NOT considered a type of reseller?
Wholesaler
Retailer
Manufacturer
Distributor
13.Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
Idea
Demand
Product
Service
14.The promotion “P” of marketing is also known as _______.
Product Differentiation
Distribution
Cost
Marketing Communication
15. The materials and ingredients used in producing the product are obtained from other.
True
False
