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WorksheetsECO101 COURSE REVIEW 2021
Total questions: 30
Worksheet time: 30mins
The Accommodation business is a complicated business with a very simple goal:
“TO PUT MONEY IN BEDS”
“TO PUT HEADS IN BEDS”
“TO PUT BEDS IN HEADS”
" TO PUT MONEY IN HEADS"
•Accommodation: a room, group of rooms, or building in which someone may live or stay
True
False
Hotel: an non-profit establishment providing accommodations, meals, and other services for travelers and tourists
True
False
Motel: a countryside hotel designed primarily for motorists, typically having the rooms arranged in a low building with parking directly outside.
True
False
Lodging: is a type of residential accommodation which someone pays to stay in while they are away from home
True
False
Hotel classification (L.O.T.O.L). Hotels are classified or being differentiated amongst others by
1.Location ( Site, Size, YOE…)
2.Ownership & Management
3.Target markets ( type of customers, G.A.I.N.I.E)
4.Organizational structure (size)
5.Level of services (Star ranking) Facilities provided
True
False
•Budget/1 star: deluxe guest experience. wide range of facilities and superior design qualities
•Middle Scale/2 stars: Luxury across all areas of operation, highly personalised service, excellent design quality and attention to detail.
•Up-Scale/3 stars: budget facilities, cleanliness, guest security
•Upper –scale/ 4 stars: price conscious travellers, limited services
•Luxury/ 5 stars: broad range of amenities, Good quality service, design and physical attributes
True
False
Luxury/ 5 star hotels should have
•High staff to customer ratios
• Superior design
•High skilled employees
•Advanced technology
All of the answers
Independent Operator:
A.Is not connected with any established hotel company
B.Very Popular in US, and Euro now
C.Small scaled properties
A&C
A hotel chain
Is a group of affiliated hotels which belong to the same company or owner, or are associated in some way
•Hotel chain can act as Property Managament Company or Franchisors or both
•Account for a large percentage of the world’s hotels
All of the answers
Management Company:
A.Contract with hotel owners to operate their hotels and may not have any own funds invested, It is usually paid by a share of revenues and profits
B.Contract with hotel owners to operate their hotels and may have own funds invested, It is usually paid by a combination of fees plus a share of revenues and profits
C.Contract with hotel owners to operate their hotels and may have own funds invested, It is usually paid by a fees
D.Contract with hotel owners to operate their hotels and may not have any of its own funds invested, It is usually paid by a combination of fees plus a share of revenues and profits
Pick the correct description
A. A franchise is the authorization granted by a hotel chain toan individual hotels to have the right to use the chain’s trademark, operating system, and reservation systems in return for a percentage of the hotel’s revenue plus certain other fees, such as advertising fee.
•A franchisee is the party granting the right, and
•The franchisor is the party buying the right.
B. A franchise is the authorization granted by a hotel chain to an individual hotels to have the right to use the chain’s trademark, operating system, and reservation systems in return for 30 percentage of the hotel’s revenue plus certain other fees, such as advertising fee.
•A franchisee is the party granting the right, and
•The franchisor is the party buying the right.
C. A franchise is the authorization granted by a hotel chain to an individual hotels to have the right to use the chain’s trademark, operating system, and reservation systems in return for a percentage of the hotel’s revenue plus certain other fees, such as advertising fee.
•A franchisor is the party granting the right, and
•The franchisee is the party buying the right.
B. A franchise is the authorization granted by a hotel chain to an individual hotels to have the right to use the chain’s trademark, operating system, and reservation systems in return for 30 percentage of the hotel’s revenue plus certain other fees, such as advertising fee.
•A franchisor is the party granting the right, and
•The franchisee is the party buying the right.
The PROS of running hotel by itself
•More freedome & Independence, as not connected to any establised hotel or company .
•Easily follow current trends and active in revising and changing market approaches
•Doen't have to pay fee or share profit to others
•Can change/revise the system, operations eassily and directly
All of the answers
These CONS of running hotel by itself
•Need to do everything by its own
•Less experience & networking
•Doen't have world wide reservation or supports from other
•Weak financial support
•Take time to be mature or gain customers trust
•Don't to do everything by its own
•Less experience & networking
•Doen't have world wide reservation or supports from other
•Weak financial support
•Take time to be mature or gain customers trust
•Need to do everything by its own
•Less experience & networking
•Doesn't have world wide reservation or supports from other
•Strong financial support
•Take time to be mature or gain customers trust
•Need to do everything by its own
•Less experience & networking
•Doen't have world wide reservation or supports from other
•Weak financial support
•Don't take time to be mature or gain customers trust
Benefits for franchisee when buy franchise
Slow market expansion, Minimal operation cost, reduce legal obligations
Rapid market expansion, Minimal operation cost, reduce legal obligations
Rapid market expansion, Maximize operation cost, reduce legal obligations
Rapid market expansion, Minimal operation cost, increase legal obligations
PROS of signing a contract with a PMC
•Great brand, experience
•International reputations, •Great supports and management experience
•Worldwide reservations, •Already have customers
•No need to spend time to set-up and high quality assurance (great proven from its hotel customers)
All of the answers
50% to 70% of Total Revenues are contributed by Rooms and Food & B departments
True
False
The two major ingredients contributing to revenues are Price & Quality
True
False
The Price Approach: Selling the same quality with a
………… lower price
True
False
Quality Approach: Selling the same price with a
……..higher quality/value
True
False
FIVE RIGHTS (Budget & Technology)
•Market Position (Right products)
•Market Segmentation (Right customers)
•Rate Parity and Rate Integrity (Right Price)
•Tracking Production: Guest history(Right Time)
•Right channels of producers
•Market Segmentation (Right products)
•Market Position (Right customers)
•Rate Parity and Rate Integrity (Right Price)
•Tracking Production: Guest history (Right Time)
•Right channels of distributions
•Market Position (Right products)
•Market Segmentation (Right customers)
•Rate Parity and Rate Integrity (Right Price)
•Tracking Production: Guest history (Right Time)
•Right channels of distributions
•Market Position (Right products)
•Market Segmentation (Right Price)
•Rate Parity and Rate Integrity (Right customers)
•Tracking Production: Guest history (Right Time)
•Right channels of distributions
•OTA stands for: Online Travel Agency, are online companies whose websites allow consumers to book various travel related services directly via Internet.
They are 3rd party agents reselling trips, hotels, cars, flights, vacation packages etc. provided / organized by others.
True
False
Advantages of signing agreements with OTAs
A.Increased Visibility ( 8% -26%)
B.More bookings ( especially low seasons)
C.New guests (user-friendly, multiple languages, activities and attractions)
A,B,C
A&C
Disadvantages of Signing agreements with OTAs
A. Commision fees (15% to 30% of a booking)
B. Loss of Customer Information as per registration via OTA not hotel
C.Shifting Relationships: Consumers are building strong brand loyalty and trust with OTAs.
A&B
A,B,C
Purpose of Set-Up Reward &Loyalty Progam
A. Used to value guests
B.Thank them for choosing your property
C.Offering rewards that enhance their current stay, or give them an even better experience on their next one.
B&C
A,B,C
Travelling Conditions for any tourists
- TIME
- MONEY
- HEALTH
- MOTIVATION
True
False
Levels of Staffing
•Entrance/Front line staff
•Shift leader
•Supervisor
•Midle manager / Dpt head/ General Manager
•Top manager (CEO)
True
False
Leaders are the ones that
1.Break the silence
2.Collect ideas, values the contributions and sharing of EVERYONE INDIVIDUALLY
3.Engages the people and raises the spirit of teamwork
4. Makes final decision based on the group contributions and performance
All of the answers
Benefits of Hospitality Jobs
A.Improve creative thinking
B.Can sample the finer things in life
C.Significant opportunities for growth
D.It hones emotional intelligence
All of the answers
To be sussessful with your hospitality career, you need
A.Skills
B.Confidence
C.Freedoom
B&C
A&B
