WorksheetsAdvertisement
Total questions: 20
Worksheet time: 20mins
Define the advertising technique:
Jingle bells, jingle bells
Jingle all the way.
Oh, what fun it is to buy
Shower gel "The snowy day"!
the words-and-music effect
special offers
emotional appeal
the go-go effect
Define the advertising technique:
...Santa Claus appears. He holds our shower gel in his hands, breathes in its aroma and says, "What a smell! Just like in my house at the North Pole! The smell of a real magic. I will buy it. Buy it too!"
the words-and-music effect
celebrity endorsement
the ha-ha effect
free gifts
Define the advertising technique:
...Now it's time for a dialogue between two Santa's helpers. One asks the other, "Why did you see the doctor yesterday?" The other answers him, "Because I have low "elf" esteem."
emotional appeal
celebrity endorsement
the ha-ha effect
anti-advertising
Define the advertising technique:
...Grandfather is sitting in the chair. He is reading a book. He is sad. Suddenly his granddaughter brings two mugs of our tea "The snowy day" into the living room. The granddaughter offers to read a book together and to drink this delicious tea. Grandfather smiles.
emotional appeal
the go-go effect
comparison
snob effect
Define the advertising technique:
...The Elf Scientist is holding our tea "The snowy day". He says, "This tea contains all the richness of northern berries, vitamins, antioxidants and great taste. All ingredients are certified for quality."
the scientific effect
the supermodern effect
emotional appeal
snob effect
Define the advertising technique:
...Mrs. Claus is sitting in the chair. She knits socks for children, drinks tea "The snowy day", and says, "This tea is made only by our elves and only at the North Pole. You won't find such a rich composition anywhere else. Even Queen Elizabeth II herself drinks it. This is the choice of true tea experts."
the words-and-music effect
special offers
snob effect
celebrity endorsement
Define the advertising technique:
...A cute elf appears at a house. There are many bags in his hands. He demonstrates them and says, "Only this week, when you buy shower gel "The snowy day", tea comes as a gift. Don't miss it!"
emotional appeal
snob effect
the go-go effect
special offers
... is a technique used by online advertisers to present targeted ads to consumers by collecting information about their browsing behavior.
native advertising
contextual advertising
behavioral advertising
mobile advertising
... is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers.
native advertising
contextual advertising
behavioral advertising
mobile advertising
... is a type of advertising that matches the form and function of the platform upon which it appears.
native advertising
contextual advertising
behavioral advertising
mobile advertising
... is a catchy, slick and memorable piece of audio.
full-page spread
hoarding
radio jingle
poster
... is a very large board on which advertisements are shown, especially at the side of a road.
full-page spread
hoarding
neon sign
poster
... is a type of small magazine that contains pictures and information on a product or a company.
full-page spread
brochure
neon sign
poster
... is a small piece of paper with information on it about a product or event.
flyer
brochure
TV commercial
poster
... is a large printed picture, photograph, or notice that you stick or pin to a wall or board, usually for decoration or to advertise something.
full-page spread
brochure
TV commercial
poster
Inaugural means ...
unnatural
strange
the first one
the last one
Stilted means ...
unnatural
ordinary
spinning
the last one
Innocuous means ...
unnatural
ordinary
new
inoffensive
To spur someone on means ...
to scare
to make a compliment
to hurt
to motivate
To extol means ...
to feel
to advertise
to praise
to sell
