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Worksheets

Advertisement

Total questions: 20

Worksheet time: 20mins

Name
Class
Date
1.

Define the advertising technique:


Jingle bells, jingle bells

Jingle all the way.

Oh, what fun it is to buy

Shower gel "The snowy day"!

a)

the words-and-music effect

b)

special offers

c)

emotional appeal

d)

the go-go effect

2.

Define the advertising technique:


...Santa Claus appears. He holds our shower gel in his hands, breathes in its aroma and says, "What a smell! Just like in my house at the North Pole! The smell of a real magic. I will buy it. Buy it too!"

a)

the words-and-music effect

b)

celebrity endorsement

c)

the ha-ha effect

d)

free gifts

3.

Define the advertising technique:


...Now it's time for a dialogue between two Santa's helpers. One asks the other, "Why did you see the doctor yesterday?" The other answers him, "Because I have low "elf" esteem."

a)

emotional appeal

b)

celebrity endorsement

c)

the ha-ha effect

d)

anti-advertising

4.

Define the advertising technique:


...Grandfather is sitting in the chair. He is reading a book. He is sad. Suddenly his granddaughter brings two mugs of our tea "The snowy day" into the living room. The granddaughter offers to read a book together and to drink this delicious tea. Grandfather smiles.

a)

emotional appeal

b)

the go-go effect

c)

comparison

d)

snob effect

5.

Define the advertising technique:


...The Elf Scientist is holding our tea "The snowy day". He says, "This tea contains all the richness of northern berries, vitamins, antioxidants and great taste. All ingredients are certified for quality."

a)

the scientific effect

b)

the supermodern effect

c)

emotional appeal

d)

snob effect

6.

Define the advertising technique:


...Mrs. Claus is sitting in the chair. She knits socks for children, drinks tea "The snowy day", and says, "This tea is made only by our elves and only at the North Pole. You won't find such a rich composition anywhere else. Even Queen Elizabeth II herself drinks it. This is the choice of true tea experts."

a)

the words-and-music effect

b)

special offers

c)

snob effect

d)

celebrity endorsement

7.

Define the advertising technique:


...A cute elf appears at a house. There are many bags in his hands. He demonstrates them and says, "Only this week, when you buy shower gel "The snowy day", tea comes as a gift. Don't miss it!"

a)

emotional appeal

b)

snob effect

c)

the go-go effect

d)

special offers

8.

... is a technique used by online advertisers to present targeted ads to consumers by collecting information about their browsing behavior.

a)

native advertising

b)

contextual advertising

c)

behavioral advertising

d)

mobile advertising

9.

... is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers.

a)

native advertising

b)

contextual advertising

c)

behavioral advertising

d)

mobile advertising

10.

... is a type of advertising that matches the form and function of the platform upon which it appears.

a)

native advertising

b)

contextual advertising

c)

behavioral advertising

d)

mobile advertising

11.

... is a catchy, slick and memorable piece of audio.

a)

full-page spread

b)

hoarding

c)

radio jingle

d)

poster

12.

... is a very large board on which advertisements are shown, especially at the side of a road.

a)

full-page spread

b)

hoarding

c)

neon sign

d)

poster

13.

... is a type of small magazine that contains pictures and information on a product or a company.

a)

full-page spread

b)

brochure

c)

neon sign

d)

poster

14.

... is a small piece of paper with information on it about a product or event.

a)

flyer

b)

brochure

c)

TV commercial

d)

poster

15.

... is a large printed picture, photograph, or notice that you stick or pin to a wall or board, usually for decoration or to advertise something.

a)

full-page spread

b)

brochure

c)

TV commercial

d)

poster

16.

Inaugural means ...

a)

unnatural

b)

strange

c)

the first one

d)

the last one

17.

Stilted means ...

a)

unnatural

b)

ordinary

c)

spinning

d)

the last one

18.

Innocuous means ...

a)

unnatural

b)

ordinary

c)

new

d)

inoffensive

19.

To spur someone on means ...

a)

to scare

b)

to make a compliment

c)

to hurt

d)

to motivate

20.

To extol means ...

a)

to feel

b)

to advertise

c)

to praise

d)

to sell