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WorksheetsMarketing
Total questions: 10
Worksheet time: 6mins
What is a cash cow?
A type of cow that produces a lot of milk
A product that costs a lot of money
A new type of ATM machine
A product that sells well
What do the four marketing Ps stand for? Tick four boxes
Product
Passion
Price
Place
Promotion
What is a target group?
A group of people the product is aimed at
A group of products that sell well
A group of wealthy consumers
A group of people uninterested in the product
This term indicates how well known a brand is.
Fill in the blank (a) awareness
What's a USP again?
Unusual Selling Position
Unique Selling Point
Unique Sales Proposition
Unusual Strategic Practice
What's a product endorsement?
This is when a product is taken off the market
This is when a product is given freely
This is when a product's price is cut
This is when a famous person recommends a product
Which words are associated with 'a market'? Tick 4 boxes.
Penetrate (a market)
Sink (a market)
Abandon (a market)
Monopolise (a market)
Drive another company out of (a market)
A group of companies which chose to collaborate by sharing markets and co-ordinating their prices form a....
conspiracy
joint venture
cartel
In many markets there is a firm with a much larger market share than its competitors, this is a
market leader
monopolist
multinational
A smaller company in an industry, more or less content with its existing market share, is called a...
market challenger
market follower
market sharer
