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Reading Media: Unit1-2

Total questions: 40

Worksheet time: 26mins

Name
Class
Date
1.

What is Media Literate ?

a)

Be able to believe the media

b)

Be able to think critically about media

c)

Be able to understand media

2.

What is 1 ?

a)

Sender

b)

Message

c)

Receiver

d)

Cultural background

3.

What is 2 ?

a)

Sender

b)

Message

c)

Receiver

d)

Cultural background

4.

What is 4 ?

a)

Sender

b)

Message

c)

Receiver

d)

Cultural background

5.

What is the purpose of this ad?

a)

To educate

b)

To inform

c)

To persuade

d)

To criticise

6.

Write ONE example of media.

4 lines
7.

Which one is the connotation of an apple?

a)

A fruit we eat

b)

Sin

8.

Personal and cultural background can influence the way people interpret the meaning of a message.

a)

True

b)

False

9.

Who is the target receiver of this message?

4 lines
10.

What is the message of this campaign?

4 lines
11.

What is 1?

a)

Headline

b)

Slogan

c)

Logo

d)

Body copy

12.

What is 2?

a)

Headline

b)

Slogan

c)

Logo

d)

Body copy

13.

What is 3?

a)

Headline

b)

Slogan

c)

Logo

d)

Body copy

14.

Which colour symbolises love, power and passion?

a)

Red

b)

Pink

c)

Purple

d)

Blue

15.

Which statement is FALSE?

a)

Yellow along with green is used in cleaning or hygiene supplies.

b)

Black gives a sense of mystery

c)

Blue is masculine colour.

d)

Purple suggests purity and freedom.

16.

Explain how the colour is used in this ad.

4 lines
17.

What positioning technique is used in this ad?

a)

Left-Right

b)

Top-Bottom

c)

Figure-Ground

d)

Centre-Margin

18.

What positioning technique is used in this ad?

a)

Left-Right

b)

Top-Bottom

c)

Figure-Ground

d)

Centre-Margin

19.

What positioning technique is used in this ad?

a)

Left-Right

b)

Top-Bottom

c)

Figure-Ground

d)

Centre-Margin

20.

What positioning technique is used in this ad?

a)

Left-Right

b)

Top-Bottom

c)

Figure-Ground

d)

Centre-Margin

21.

Which Gestalt Technique is used in the ad?

a)

Proximity

b)

Similarity

c)

Continuity

d)

Closure

22.

Which Gestalt Technique is used in the ad?

a)

Proximity

b)

Similarity

c)

Continuity

d)

Closure

23.

Which Gestalt Technique is used in the ad?

a)

Proximity

b)

Similarity

c)

Continuity

d)

Closure

24.

Which Gestalt Technique is used in the ad?

a)

Proximity

b)

Similarity

c)

Continuity

d)

Closure

25.

Which camera shot is used here?

a)

Extreme Long Shot

b)

Long Shot

c)

Medium Shot

d)

Close-Up Shot

e)

Extreme Close-Up Shot

26.

Which camera shot is usually used as the opening shot?

a)

Extreme Long Shot

b)

Long Shot

c)

Medium Shot

d)

Close-Up Shot

e)

Extreme Close-Up Shot

27.

Which camera shot is normally used for dialogue scenes?

a)

Extreme Long Shot

b)

Long Shot

c)

Medium Shot

d)

Close-Up Shot

e)

Extreme Close-Up Shot

28.

Which camera shot shows only the mouth or eyes?

a)

Extreme Long Shot

b)

Long Shot

c)

Medium Shot

d)

Close-Up Shot

e)

Extreme Close-Up Shot

29.

Which camera shot is used here?

a)

Extreme Long Shot

b)

Long Shot

c)

Medium Shot

d)

Close-Up Shot

e)

Extreme Close-Up Shot

30.

This angle puts the audience in a godlike position and makes people are ant-like.

a)

Eye-Level Angle

b)

Low Angle

c)

High Angle

d)

Bird's-Eye View

31.

This angle suggests reality and equality.

a)

Eye-Level Angle

b)

Low Angle

c)

High Angle

d)

Bird's-Eye View

32.

This angle makes the subject powerful, grand and superior.

a)

Eye-Level Angle

b)

Low Angle

c)

High Angle

d)

Bird's-Eye View

33.

This angle makes characters look weak, submissive, inferior, or frightened.

a)

Eye-Level Angle

b)

Low Angle

c)

High Angle

d)

Bird's-Eye View

34.

Identify the symbol and how it is used in the ad.

4 lines
35.

"้White is purity"้

What does this slogan/headline suggest?

a)

Sexism

b)

Racism

c)

Freedom

d)

Domestic violence

36.

Which Maslow's hierarchy of needs is useds in the ad?

a)

Biological and Physiological Needs

b)

Safety Needs

c)

Belongingness and Love Needs

d)

Self-Esteem Needs

e)

Self-Actualization Needs

37.

Which Maslow's hierarchy of needs is useds in the ad?

a)

Biological and Physiological Needs

b)

Safety Needs

c)

Belongingness and Love Needs

d)

Self-Esteem Needs

e)

Self-Actualization Needs

38.

Which Maslow's hierarchy of needs is useds in the ad?

a)

Biological and Physiological Needs

b)

Safety Needs

c)

Belongingness and Love Needs

d)

Self-Esteem Needs

e)

Self-Actualization Needs

39.

Which Maslow's hierarchy of needs is useds in the ad?

a)

Biological and Physiological Needs

b)

Safety Needs

c)

Belongingness and Love Needs

d)

Self-Esteem Needs

e)

Self-Actualization Needs

40.

Which Maslow's hierarchy of needs is useds in the ad?

a)

Biological and Physiological Needs

b)

Safety Needs

c)

Belongingness and Love Needs

d)

Self-Esteem Needs

e)

Self-Actualization Needs

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