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WorksheetsMarket research
Total questions: 10
Worksheet time: 5mins
What are the two types of research?
First and second
Primary and secondary
Internal and external
Which of the following is an internal primary research method?
Previous market research
Website reports
Office for national statistics data
Sales figures for the company products
An online questionnaire is an (a) primary research method.
It is more cost effective to carry out (a) research first.
Which of the following research methods is data and information that has not been gathered before?
Primary
Secondary
Data obtained from a supermarket loyalty card is best described as...
Internal secondary research
External secondary research
Internal primary research
External primary research
A mystery shopper activity is best described as...
Internal secondary research
External secondary research
Internal primary research
External primary research
Data that is comprised of numbers which can be analysed is described as (a) data.
Data that gathers consumers thoughts, feelings and preferences is described as (a) data.
If you had to eat a chocolate bar right now, which one would you choose?
