WorksheetsTelevision Production & Broadcast Journalism - Chapter 1
Total questions: 29
Worksheet time: 16mins
broadcast
A(n) ___________ signal crosses city, county, state, and national boundaries.
Commercial Broadcast
Satellite
Network
Antenna
The signals for subscriber television are transported by ______ transmission or by underground cables.
Broadcast
Satellite
Audio
Digital
A video instructing employees how to handle dissatisfied customers is an example of _____ television
Industrial/Corporate
Educational
Commerical
Paid
To develop the best programming, a station must evaluate the potential ______
Numbers
Viewers
Demographics
The fee charged to air an ad depends on the ____and the day of the week that the ad airs
audience
time of day
viewers
In June 2009 the FCC mandated that all new televisions be equipped with tuners capable of receiving _____signals
radio
satellite
digital
analog
The goal of educational television is to teach basic skills to young children.
True
False
Closed circuit television serves only an extremely small area.
True
False
An affiliate bundles a collection of programs and makes the bundles available exclusively to its networks.
True
False
The introduction of satellite broadcasting made it possible to send and receive television signals anywhere in the world.
True
False
The first televised Presidential speech was delivered by ______
Franklin Delano Roosevelt
Jon F. Kenneny
Barak Obama
Donald Trump
The areas of television production include all except_____
Commercial Broadcast
Syndication
Subscriber
Closed Circuit
in the television industry, a television advertisement for a product is called a(n)_____.
fee
commercial
spot
broadcast
A broadcast station's signal can be received through a(n) _____
antenna
cable system
satellite system
all of the above
The agreement between an affiliate and a network stipulates that a certain number of hours of daily programming be provided by _____
The network
the affiliate
local origination
a large scale television production company
Local origination programming includes___
NFL games
Presidential adreess
traffic and weather updates for that area
a spot for a national food chain
The Nielsen Ratings is a rating system that determines
how many ads aired during the program
how many people watched the program
how many stations aired a particular program
how much a particular program costs to air
SELECT TWO CHARACTERISTICS
Commercial Broadcast Television
Fee based
for-profit
free to consumer
usually non-profit
gives information to specific audience
SELECT TWO CHARACTERISTICS
Subscriber Television
for-profit
fee-based
gives information to audience
prevalence of smartphones
requires additional equipment
SELECT TWO CHARACTERISTICS
Educational Televison
fee based
sent to a small area
usually non-profit
requires addtional equipment
informs public about any topic
SELECT TWO CHARACTERISTICS
Industrial Television
feed based
gives information to specific audience
surveillance televisiomn
for profit
program can be accesed 24/7
SELECT TWO CHARACTERISTICS
Closed Circuit Televison
free to consumer
fee based
sent small area
usually for family events
surveillance television
SELECT TWO CHARACTERISTICS
Home Video
free to consumer
sent to small area
usually for family events
accesible 24/7
prevelance of smartphones
When did US analog broadcast cease;all digital broadcasting begins in United States
July 12,2008
March 10,2009
June 11,2009
June 12,2009
What is Sydication
camera quality
leasing program or bundle of programs to station
broadcasting
analog
The 4 networks are
CBS,NFL,FOX,WSAV
ABC,NBC,FOX,CBS
NBC,HBO,NBS,WJCL
What Percent of Brocast Jobs are in entertainment (broadcast/cablecast)
50%
20%
15%
5%
What percent of Broacast jobs are industrial non-broadcast
50%
80%
5%
95%
What is the BIGGEST factor in determining how much a network or station will charge to run a company’s ad?
Time and Day
Number of Viewers
demographics
quality of program
