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Chapters 1 and 2 Quiz Review

Total questions: 10

Worksheet time: 8mins

Name
Class
Date
1.

Which of the following is NOT one of the 4 P's?

a)

Price

b)

Promotion

c)

Product

d)

Plan

2.

Which of the following is the best example of a Product for the San Francisco 49ers?

a)

Levi's Stadium

b)

Game vs. the Seattle Seahawks

c)

$79 for an Upper Bowl ticket

d)

Instagram Story on the 49ers account

3.

Provide one example of Place for the Chicago Cubs:

4 lines
4.

Amazon Prime's delivery service is an example of what Function of Marketing?

a)

Product & Service Management

b)

Marketing-Information Management

c)

Distribution/Channel Management

d)

Market Planning

5.

Jim Halpert spends his days on the phone with clients encouraging them to buy Dunder Mifflin Paper products. Which function of marketing does he most often carry out?

(a)  

6.

Using Instagram stories to take a poll of followers' opinions is an example of what function of marketing?

a)

Promoting

b)

Marketing-Information Management

c)

Product & Service Management

d)

Financing

7.

When discussing Place as an element in the Marketing Mix, you can include:

a)

Only physical locations

b)

Only online locations

c)

Both physical and digital locations

8.

Select all of the following examples of Promoting:

a)

Billboards

b)

Social Media Posts

c)

Price tags

d)

An email sent to company employees

e)

An email sent to customer database

9.

Which function of marketing has to do with coming up with a budget for marketing activities?

a)

Selling

b)

Promoting

c)

Market Planning

d)

Financing

10.

Tesla is working hard to develop new models of all-electric vehicles that will be released in 2023. After coming up with the design, Tesla's marketing team will figure out how to market the new model in the future to best motivate customers to purchase. This is an example of which function of marketing?

a)

Market Planning

b)

Distribution/Channel Management

c)

Selling

d)

Marketing-Information Management