A prescription drug commercial featuring a doctor uses this appeal...

A commercial featuring statistics and facts is using this appeal...

A commercial using this image is using what persuasive appeal...

A commercial using a celebrity like Jennifer Aniston to sell their product is using this appeal...

A commercial featuring this photo is using this appeal...

"Ms. Crisp has taught here for years. Go to her if you have questions about Centennial."

Using emotion to persuade your audience. The Greek word for "suffering" or "experience"...

Type of appeal: Nearly 25% of all car accidents are caused by drivers using a cell phone while driving.

Type of appeal: Listerine is recommended by most dental professionals

Which appeal is used in this ad?

Which appeal is used in this ad?

Which appeal is used in this ad?

Which appeal is used in this ad?

Which appeal is used in this ad?