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WorksheetsWhat Can We See in a Logo?
Total questions: 10
Worksheet time: 5mins
"Gist memory" occurs when the brain --
recalls specific details
remembers a general idea
connects information
overlooks common images
In paragraph 6, the word prevalent means --
elaborate
creative
vital
widespread
What example of "attentional saturation" does the author provide in the selection?
Companies use memorable logos to represent their brands.
Participants in a study could not recall details of images seen every day.
Business experts believe that product logos are important.
Researchers gave students a simple assignment to complete.
Which sentence from the selection suggests that companies may want to reconsider their approach to branding their products?
We see them on signs, vehicles, television, and even on the clothes we wear. (paragraph 1)
Researchers have developed a theory they think might help to explain this blind spot in our memories. (paragraph 3)
The details of product logos are just the kind of information our brains tell us we do not need. (paragraph 5)
But there are still many business experts who believe in the importance of a recognizable logo. (paragraph 5)
The author mentions common name brands in the first paragraph most likely to--
create a connection with the reader
define key terms for the reader
offer an opinion to the reader about the topic
introduce the reader to the main idea of the selection
What is paragraph 2 mainly about?
The skill it takes to identify a logo from several images
The popularity of a certain technology brand
The poor drawing ability of students
The results of a research study
How does the author organize the selection?
By describing how the logos are problematic and then offering solutions on how to improve them
By presenting research about logos and then explaining how logos are perceived by the brain
By listing familiar logos and then showing how those logos are influential in advertising
By comparing common objects to logos and then contrasting the theories about logos
According to paragraph 6, people are more likely to buy a product when they --
notice a clever design and feel curious about the product
see a colorful label and are drawn to reading its information
recognize an image and feel like they know the product well
glance quickly at a brand and are attracted by the packaging
Which sentence from the selection suggests that logos may still be useful to companies trying to sell their products?
Even though the brain is accustomed to ignoring unnecessary details, it is also programmed for recognition.
When people are able to recognize an image, it can make them feel like they really know the product behind the logo.
Those establishing a logo need to know that people will only remember what they believe is worthwhile.
The details of product logos are just the kind of information our brains tell us we don't need.
Read this sentence from paragraph 3:
Like the Apple study, most people could not depict the image.
The best synonym for depict as it is used in the selection is--
portray
narrate
record
draft
