The intended group of customers you want to serve

A one-page financial projection that lists

your major revenue sources and expenses.

how you intend to communicate to large numbers of customers, motivating them to learn more about your business.how you move specific customers to buy from you

A detailed To Do List of steps you’ll need to take to go from concept and funding all the way to business launch

Software program to track financial information like budgets, expenditures, invoicing and payroll

Income

The cost required for an item or service. The outflow of money to another person or group to pay for an item or service.

The cost that it takes to produce a product or service

Money paid by an employer to an employee for work done during a period of time.

The amount of money spent to sell product or services

Cost of running the business that does not lead to the generation of profit

The value of funds in accounts or tangible machinery/production equipment

The trust that allows one party to provide money or resources to another party where that the second party does not reimburse the first party immediately.

A risky or daring journey or undertaking

The annual cost to you of your insurance.

The amount you will pay before the insurance company

reimburses you for a loss.

short, simple document that provides a clear summary of a proposed business venture.

Similar to an elevator speech, a concise, compelling description of the proposed venture.

A person or entity that may be interested in providing capital for your business venture

a revenue growth line sort of looks like a hockey stick - flat at first, and then a straight line up.

Product or services that experience regular and predictable changes that recur every calendar year

How your customers and competitors responding to your marketing and selling strategies

The ability to go beyond your customers into markets that have not been in your typical plan.

An idea that is accepted as true or as certain to happen without proof.

An activity or action that will maximize use and turn into a benefit.

Misleading

Wordy

To make a statement that is more understandable

Out of ordinary and breaking the routine

Gathering original data

Finding information developed by others

Data obtained by providing an experience or an observation.

results available only to the owners of the data

A non-representative sample of responses included in a survey

A representation that is misleading or unfair.

representation that is in favor of or against an idea, person, or group.

Research data that misrepresents results because of the inappropriate way questions were asked.

A demographically diverse group of people assembled to participate in a guided discussion about a particular product or service before it is launched

A group of experts that have specialized knowledge

Analysis

Engagement.

Creativity

A separate section in your Pro Forma that allows you to make varying assumptions that will help you avoid introducing errors in calculation into the pro forma spreadsheet.

A financial term that means "big enough to care about."

Insignificant changes that do not hurt the overall performance of a business.

The action of spending funds.

Cash in and out of the business over a period of time.

A venture spends much more money than it takes in as it establishes its operations,

The lowest point of cumulative cash flow

Cost that vary depending on the rise and fall of production

Acronym for Information Technology

A worker that works independently by selling work or services by the hour, day or job with no intent to pursue a permanent or long-term arrangement with a single employer

A phrase that means to add up or to make economic sense.

Bringing about strong emotions or feelings

Possible to do easily or conveniently

An advantage you have and can sustain over your competition

The expectation of money earned based on amount of investment

Owner of information, knowledge, patent, copyright, trademark

A work or invention that is the result of creativity

Every investor invests in people. Investors always evaluate the quality of the human capital

A team of talented, driven individuals led by a

proven-effective business leader.

A future event or circumstance that is possible that cannot be predicted with certainty.

The quality or fact of being able to endure and continue with determination

The ability to sustain prolonged physical or mental effort

A situation involving exposure to danger."

Risks associated with the success of a single venture.

Risks in a market sector that impact all competitors in that sector

Risks associated with the reputation and good standing of a venture

Risks associated with the financial standing / performance of a venture

Risks associated due to government passing laws or regulations that could impact the ability to operate.

An action plan for implementing to identify, prioritize and implement actions to reduce risks.

Funds contributed by owner.

When an entrepreneur or small business leader work long hours for little or no pay to make a new venture succeed

A value proposition that they believe delivers benefits in excess of the costs required to offer their product or service.

An existing business purchased from its owner

An existing business purchased from its owner.

A proven business concept, an established brand, and all types of management support

The person purchasing a franchise

The person or entity offering the sale of a franchise.

Money owed to a Franchisor per contract agreement.

A new business launched by two existing businesses.

Maximum efficiency in representing information.