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WorksheetsDigital Media SLO
Total questions: 71
Worksheet time: 43mins
List 3 software tools for Graphic Design
InDesign
Photoshop
Canva
Illustrator
What is Identity Design?
Marketing
Reflects who the client is
Business cards, letterheads
Logos and branding
True or False: The best logos are simple and tell a story about the artist or client's history, products, or service.
True
False
Choose the 3 key clues when designing or studying design
Levels of meaning
Visually communicates a message
Involves a client who wants to communicate a message
Combines text and images to convey an idea or concept
What is repetition?
A key principle of graphic design. It's used to strengthen and unify design.
Repeating patterns and colors
A key principle of graphic design.
Unifies design
True or False: The best logos are simple and tell a story about the artist or client's history, products, or service.
True
False
Good graphic design includes what?
Design elements such as pictures, color, and words
Shapes, words, color, and patterns
Graphic elements, such as typography, color usage, and repetition
Graphic elements, such as shapes, colors, and contrast
What is a key factor in communicating a message and can be used to communicate the emotional content of the client's message?
Repetition
Photos
Unity
Color
Designers are likely to remember designs with which they can form a personal connection on an emotional or intellectual level is the definition for what?
Level of meaning
Repetition
Identity
Nostalgia
Designers appeal to viewer's what through the power of well-chosen words and the use of wit?
Laughter
Repetition
Intellect
Understanding
What do graphic designers often illustrate to convey love, trust, confidence, happiness, or fear to promote products or lifestyles.
Nostalgia
Emotions
Intellect
Primary layer
The primary layer of meaning is the (a) .
Designers invite viewers to use their __________ and ________ imagine themselves in a situation that would bring them personal pleasure, adventure, success, or some other positive outcome.
imagination and creativity
intellect and nostalgia
thoughts and prayers
creativity and intellect
Nostalgic imagery often elicits __________ comfort and ________ in visual images.
comfort, dependability
emotions, meaning
imagination, comfort
meaning, emotions
How many levels of meaning does a good design have?
4
More than 1
2
1
True or false: Icons need to be taught
True
False
Choose 2 steps of the Graphic Design process.
Create posters
Develop a creative brief
Open photoshop
Identify and define the problem
What is a creative brief
Deliverables to the client
A strategic plan that both the designer and client agree upon.
A strategic plan that creates the game plan for a design
An agreement with the audience
Symbols are what?
learned and not obvious
icons and patterns
change based on language barriers
pictograms
Pictograms can also _______ or _________.
teach or guide
guide or show
teach or instruct
guide or instruct
What elements belong in a creative brief?
budget, deadlines, deliverables
deadlines, budget, strategy
deadlines, strategy, posters
deliverables, marketing materials, budget
What is composition?
margins of the design
an important element of design
the building blocks of design
the navigation of the design
Repetition is what?
a reminder that every project have a consistent look and feel
negative space
a reminder that repeating patterns looks cool
a way to navigate your design
What is a visual technique that can help the viewer navigate your work?
White space
Repetition
Contrast
Hierarchy
Simply means that one item is different from another.
Contrast
Alignment
Hierarchy
White Space
Evenly spaced and aligned with equal-sized margins is the definition for what?
Proximity
Repetition
White space
Alignment
What is another term negative space?
Composition
White space
Alignment
Proximity
What are 2 levels of meaning in this design?
Grouping related items together. Providing visual clues about organization in a design.
Proximity
Heirarachy
Nostalgia
Alignment
_____________ means grouping related items together
Alignment
Heirarchy
Proximity
Primary
Unifies & organizes a page.
Heirarchy
Proximity
Alignment
Repetition
Every element is visually connected to other elements
Repetition
Contrast
Proximity
Alignment
Repeating visual elements in a design adds interest and unity. It helps the viewer make connections.
Proximity
Repetition
Contrast
Heirarchy
___________________ can be used to create unity and organization in this design.
Contrast
Proximity
Repetition
Alignment
If elements are not the same, make them very different. This creates both organization and visual interest in a design.
Proximity
Heirarchy
Alignment
Contrast
Leads the viewer through the design, making them look at the most important item first, then the next most important, and so on.
Visual Hierarchy
Primary Level
Contrast
Proximity
The _______________ can be emphasized in different ways—it can be the largest element, or the brightest, or the most unique—something that makes it stand out.
Primary Level
Alignment
Focal Point
Balance
The secondary and tertiary focal points on a page that draw the eye to important elements.
Accent
Focal Point
Balance
Visual Hierarchy
Equally distributing the visual weight of elements on a page creates a pleasing and clear layout.
Visual Hierarchy
Accent
Focal Point
Balance
Objects of different sizes balance one another with their respective visual weights. The weight is equal, but the elements are not identical.
Balance
Visual Hierarchy
Asymmetrical Balance
Proximity
Which of these is a Warm Color?
Blue
Green
Purple
Yellow
Which of these is a Cool color?
Red
Yellow
Green
Orange
Why do graphic designers use Warm Colors?
To be bright and fun.
To attract attention and increase visibility.
Because they like it.
To distract the viewer from objects.
What color will grab attention and to get people to take action
Yellow
Green
Red
Purple
Which color denotes happiness and joy?
Silver
Blue
Orange
Yellow
Which color stimulates the emotions and even the appetite?
Orange
Yellow
Pink
Blue
(a) tend to have a calming effect
Blue can be (a) or light and friendly.
________________ is a restful color with some of the same calming attributes of blue
Purple
Green
Orange
Pink
(a) is the color system to use for printed documents.
(a) is the color system to use for digital displays including tablets, mobile phones, monitors, and television.
The (a) color system gives images a range of grays going from black to white.
CMYK stands for _______, _______, _________, and a __________.
(a)
RGB colors are composed of beams of colored (a) that go straight from a computer monitor to your eyes.
You can create over (a) colors with RGB
___________ is a range of gray shades without
apparent color
CMYK
RGB
Monochromatic
Grayscale
Who discovered the Color Wheel?
Madame Curey
Sir Isaac Newton
Albert Einstein
Pablo Picasso
Which colors sit opposite each other on the color wheel?
Primary Colors
Complimentary Colors
Analogus Colors
Secondary Colors
Baseline: The imaginary __________ line upon which type sits.
Vertical
Line
Horizontal
Graphic
The imaginary horizontal line that designates the height of ______________ letters.
Uppercase
Lowercase
scripted
type
_____________: The height of the lowercase letters excluding ascenders and descenders.
Y-height
Height
X-height
Vertical Height
ascender: The stroke of the letters _______ and t that rises above the x-height.
qwerty
a, e, I, o, u
b, d, h, f, h, k, l
j, g, p
descender: The stroke of the letters ________ and y that dips below the baseline.
j, g, p, q
a, e, I, o, u
b, d, f, h, l
qwerty
The horizontal bar connecting two strokes of an uppercase letter, as in H and A.
x-axis
y-axis
crossbar
dot
Small, decorative forms added to the ends of a letterform’s stroke in traditional typefaces such as Times Roman.
Typography
San-serif
Swirls
Serif
______________ is the vertical space between lines of type
Typeset
Spacing
Kearning
Leading
____________ means adjusting the space between individual letters
Serif
Leading
Kearning
Typesetting
A typeface communicates the ____________ of the message
voice
meaning
story
emotion
(a) is a strategic plan that both the client and the designer agree upon.
Which Elements are important to a creative brief?
Budgets, invoices, prices.
Deadlines, due dates, final drafts.
Deliverables, deadlines, and invoices.
Budget, deadlines, and deliverables
There are (a) steps to the design process.
