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WorksheetsThe Wide Wide World of Sports Marketing
Total questions: 20
Worksheet time: 10mins
Which of the following are characteristics of a sporting event:
Intangible and perishable
Inexpensive and regional
Unlimited and costly
Unchanging and scarce
Who must be present for a sporting event to take place?
Amateurs
Professionals
Athletes
Spectators
What type of sporting good are you purchasing when you buy a hat that features the logo of the Miami Dolphins?
Team uniforms
Licensed merchandise
Novelty items
Athletic equipment
Participating in an exercise class at the local health club is an example of
taking lessons.
improving skills.
weight lifting.
personal training.
When you read a magazine article about a star athlete, you are using the product of
advertising media.
promotional records.
marketing data.
sports information.
What do the unorganized participants in sports have that the organized participants do not have?
Professional status
Freedom from rules
Regulated teams
Specific times to participate
The National Collegiate Athletic Association and the Professional Golfers’ Association are examples of
sanctioning bodies.
trade associations.
labor unions.
professional societies.
One of the main differences between professional and amateur athletes is that for the professionals, the game is often
played for enjoyment.
closed to the public.
free of charge.
their occupation.
Which of the following help create the excitement and enthusiasm that make the games what they are:
Trainers
Coaches
Spectators
Team owners
The businesses that make the sporting events available to those who cannot attend in person are
radio announcers.
corporate consumers.
team owners.
stadium managers.
One of the main reasons why many businesses sponsor a sport product or event is to
support local teams.
contribute to society.
spend excess funds.
reach a target market.
Which of the following is an example of marketing the sport event:
Delivering exercise bikes to retailers
Selling food products to a concession stand
Distributing information about a NASCAR race
Holding a race for a charitable organization
The marketing of sporting goods and services involves a __________ focus.
retail
wholesale
local
personal
Businesses that place ads in college football programs are using the sport as a
delivery system.
publicity medium.
marketing tool.
pricing technique.
Pepsi and Coke competing for the right to sell their line of soft drinks at a stadium is an example of marketing
products to sports.
sporting goods and services.
the sport event.
services through sport.
What has the growth of the sport industry created?
Physical goals
Job opportunities
Athletic skills
Marketing trends
Which of the following is one of the benefits you receive when you participate in unorganized sports:
Publicity
Compensation
Coaching
Recreation
What benefit does a major sporting event or popular sports attraction provide to a city?
Cultural
Economic
Political
Athletic
What often transfers from a sports team to the city it calls home?
Image
Goals
Logo
Symbol
One way that sport benefits society in general is by opening up additional opportunities for
amateurs to feel healthy.
participants to be entertained.
communities in rural areas.
businesses in related industries.
