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Worksheets

The Wide Wide World of Sports Marketing

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

Which of the following are characteristics of a sporting event:

a)

Intangible and perishable

b)

Inexpensive and regional

c)

Unlimited and costly

d)

Unchanging and scarce

2.

Who must be present for a sporting event to take place?

a)

Amateurs

b)

Professionals

c)

Athletes

d)

Spectators

3.

What type of sporting good are you purchasing when you buy a hat that features the logo of the Miami Dolphins?

a)

Team uniforms

b)

Licensed merchandise

c)

Novelty items

d)

Athletic equipment

4.

Participating in an exercise class at the local health club is an example of

a)

taking lessons.

b)

improving skills.

c)

weight lifting.

d)

personal training.

5.

When you read a magazine article about a star athlete, you are using the product of

a)

advertising media.

b)

promotional records.

c)

marketing data.

d)

sports information.

6.

What do the unorganized participants in sports have that the organized participants do not have?

a)

Professional status

b)

Freedom from rules

c)

Regulated teams

d)

Specific times to participate

7.

The National Collegiate Athletic Association and the Professional Golfers’ Association are examples of

a)

sanctioning bodies.

b)

trade associations.

c)

labor unions.

d)

professional societies.

8.

One of the main differences between professional and amateur athletes is that for the professionals, the game is often

a)

played for enjoyment.

b)

closed to the public.

c)

free of charge.

d)

their occupation.

9.

Which of the following help create the excitement and enthusiasm that make the games what they are:

a)

Trainers

b)

Coaches

c)

Spectators

d)

Team owners

10.

The businesses that make the sporting events available to those who cannot attend in person are

a)

radio announcers.

b)

corporate consumers.

c)

team owners.

d)

stadium managers.

11.

One of the main reasons why many businesses sponsor a sport product or event is to

a)

support local teams.

b)

contribute to society.

c)

spend excess funds.

d)

reach a target market.

12.

Which of the following is an example of marketing the sport event:

a)

Delivering exercise bikes to retailers

b)

Selling food products to a concession stand

c)

Distributing information about a NASCAR race

d)

Holding a race for a charitable organization

13.

The marketing of sporting goods and services involves a __________ focus.

a)

retail

b)

wholesale

c)

local

d)

personal

14.

Businesses that place ads in college football programs are using the sport as a

a)

delivery system.

b)

publicity medium.

c)

marketing tool.

d)

pricing technique.

15.

Pepsi and Coke competing for the right to sell their line of soft drinks at a stadium is an example of marketing

a)

products to sports.

b)

sporting goods and services.

c)

the sport event.

d)

services through sport.

16.

What has the growth of the sport industry created?

a)

Physical goals

b)

Job opportunities

c)

Athletic skills

d)

Marketing trends

17.

Which of the following is one of the benefits you receive when you participate in unorganized sports:

a)

Publicity

b)

Compensation

c)

Coaching

d)

Recreation

18.

What benefit does a major sporting event or popular sports attraction provide to a city?

a)

Cultural

b)

Economic

c)

Political

d)

Athletic

19.

What often transfers from a sports team to the city it calls home?

a)

Image

b)

Goals

c)

Logo

d)

Symbol

20.

One way that sport benefits society in general is by opening up additional opportunities for

a)

amateurs to feel healthy.

b)

participants to be entertained.

c)

communities in rural areas.

d)

businesses in related industries.