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Market Segmentation

Total questions: 10

Worksheet time: 6mins

Name
Class
Date
1.

Market segmentation is dividing your target market into certain....

a)

looks

b)

characteristics

c)

rooms

2.

Cereals such as Frosties and Coco Pops target which market segment?

a)

Income

b)

Gender

c)

Age

d)

Lifestyle

3.

Vegetarian and Vegan products target which market segment?

a)

Lifestyle

b)

Gender

c)

Age

d)

Income

4.

A Ferrari targets which market segment?

a)

religion

b)

gender

c)

Income

d)

culture

5.

Which is NOT a benefit of market segmentation?

a)

Promotion offers can reach that segment

b)

Products are sold in places suitable for that segment

c)

Price is suitable for what that segments is willing to pay

d)

Lower sales from that segment

6.

Make up and beauty products mainly target specific...

a)

Locations

b)

Genders

c)

Religions

d)

Incomes

7.

Which is NOT a market segment?

a)

Age

b)

Income

c)

Lifestyle

d)

Looks

8.

A market place is any where where buyers and sellers meet to buy and sell. Which is NOT a market place?

a)

Internet website

b)

Farmers market

c)

The Park

d)

A Shop

9.

The role of marketing is to find out what (a)   want and persuade them to buy

10.

The role of marketing involves raising (a)   of products/services and the brand