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UNDERSTANDING ADVERTISING

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Identify which one is incorrectly matched

a)

Newspapers - Print media

b)

TV - Electronic media

c)

Mobile - mass media

d)

Mass media - Radio

2.

What is advertisement try to do?

a)

to buy a product

b)

to sell a product.

c)

to make a product

d)

to survey a product

3.

The advertisement is about.........

a)

Beverage

b)

Cloth

c)

Dessert

d)

Cosmetic

4.

advertising agency is an _____________ organisation.

a)

dependant

b)

inter-linked

c)

independent

d)

associated

5.

agency earns income from the following sources. put tick mark in front of correct answers

a)

commission

b)

fees for services

c)

sale of ad space & time

d)

bonus

6.

regular __________ should be conducted to maintain good rapport between the client & agency

a)

parties

b)

breaks

c)

fights

d)

meetings

7.

tick the correct options which shows reasons for client turnover

a)

change in location

b)

good relationship

c)

dissatisfaction

d)

difference in opinion

e)

higher rates

8.

list down some human (people skills) required for a career

a)

to lead

b)

to motivate

c)

to fight

d)

to develop team spirit

e)

to increase stress

9.

.......... are the examples of impact of technological development on media

a)

TV

b)

Internet

c)

Improvement in the quality of sound and the images

d)

E newspapers

10.

Mass media makes money through (a)