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WorksheetsMedia Diagnostic Test
Total questions: 17
Worksheet time: 14mins
The term "media" is defined as
Picture or image
Means of communication
A current style
A study of signs
The term "signs" is defined as ...
Something that comes with an accepted meaning
A current style
Visual movement that explores themes and techniques drawn from popular mass culture
Means of communication
The term "mass media" means ...
Means of communication
Something that comes with an accepted meaning
Means of communicating to a large group of people
A current style
Popular culture is ......
Ability to interpret and analyze the media
Means by which a message is communicated
Artifacts, institutions, customs, hobbies that represent the accepted values of society
The study of signs
A medium is ...
Means by which a message is communicated
Means of communication
Picture or image
A current style
Why do news stations include visual images in their news stories? (Choose 2)
It is easier to watch than read
It makes the story easier to believe
It's more fun
It's cheaper
All forms of media will reflect the values of its creators and _______
(Choose 2)
Audience
Sponsors
Politicians
Semiotics is the study of
Media and its influence on the population
Media signs, codes, and conventions
Online media platforms.
1. The “Signified” in terms of media language is:
the idea or concept of a thing.
the opposite idea implied by the signifier.
the exact meaning of the signifier
Media Stereotypes, in definition, are:
generalization that are always correct in any media presentation.
generalizations that are always negative in any media presentation
generalizations about a person or group of people without regard for individual differences.
An ideology in media presentation is:
ideas and beliefs, held by media producers, which are often represented in their media texts.
Unrealistic ideas and beliefs held by the population.
Ideas and beliefs of a small group of people.
An example of an anchorage is
captions and headlines in newspapers.
taglines in adverts or on film posters.
All of the above.
The decoder in any media context
Decides on the way a message is sent.
determines how the message will be received by the audience.
Interprets messages sent by encoders according to his perspective.
The transmission model of communication describes
A linear, one-way process of sending a message.
An interaction where the focus is on the receiver’s interpretation of the message.
A two ways process in which the sender and the receiver interact.
In an oppositional reading of a certain media content, the targeted audience
Accept the message as intended by the decoder
Compromise between the intended message and the way they interpret it.
Reject the message and create their own interpretation.
A. Read the sentences below. Discuss whether they are true or false.
In dominant, or Preferred Reading, audience members will take this position if the messages are clear and if the audience member is the same age and culture.
Read the sentences below. Some are true and others are false. Discuss whether they are true or false.
Consumer to Business is a form of e-commerce that includes consumers selling their own products or services to a business or organization.
