WorksheetsNewsletter QUIZ
Total questions: 11
Worksheet time: 6mins
What is an A/B Test?
I want to test the same mail for 2 similar audiences
I want to test 2 similar mail for 2 similar audiences
I want to test 2 different mail for 2 similar audiences
I want to send the same email to a unique audience
The newsletter object should never
Reveal the content
Generate expectations
Generate curiosity
State value proposition
How do you calculate CTOR ?
(# of unique clicks / # of emails) x100
(# of unique clicks / # of unique opens) x100
(# of clicks / # of unique emails) x100
# of unique emails / # of clicks
If not interested, readers decide to close an email
1 minute after they open it
30 seconds after they open it
10 minutes after they open it
3 seconds after they open it
Audience segmentation helps to increase:
Open Rate
CTR
Web Traffic
Conversion Rate
Which one is an example of soft bounce?
Wrong email
Wrong domain
Unsubscribed user
Full email-box
Which one of those platforms is used to do newsletter marketing?
Mailchimp
Google Analytics
Outlook Express
Clubhouse
Which is the first step of an A/B test?
Establish an hypothesis
Create 2 different graphics
Choose sending time
Divide the audience
Which is the difference between direct email marketing and newsletter?
It's the same thing
Direct email marketing has informative intent, newsletter has commercial intent
Newsletter has informative intent, Direct email marketing has commercial intent
In which part of the creation process do we need the copy of our newsletter?
After the graphics
At the beginning
It's the last step
What does CTA mean?
Call-to-Action
Check-the-Audience
Click-trough-Analysis
Call-The-Army
