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WorksheetsChapter 19 - Quizizz Review (POM)
Total questions: 25
Worksheet time: 13mins
printed posters on subways, buses, and trains
billboard
specialty media
transit advertising
bleed
provides information about advertising charges for most media
shopper rate
shopper
standard rate and data service
media menu
a special newspaper containing no editorial content
trade magazine
promotional advertising
insert
shopper
a magazine ad placed on two facing pages
bleed
double wide
spread
specialty ad
fee paid to a newspaper for guaranteed advertising space during a specific period
contract rate
commission
ad rate
standard rate and data service
an advertisement form that is banned in some states
magazine ads
TV ads
specialty media
billboards
useful items imprinted with an advertiser's name
specialty media
personal media
billboard media
imprinted media
publications targeted for people with an interest in a particular field
promotional advertising
target publications
trade magazine
billboards
advertising designed to increase sales
transit advertising
specialty advertising
promotional advertising
spread advertising
an advertisement that extends to the edge of the page
shopper
bleed
spread
edge
What is one characteristic of advertising?
it always explains a product
it always attempts to create a favorable impression for a business
it always presents its message so well that the customer accepts the idea presented
it always identifies the name of the business or individual that paid for it
Businesses that advertise in the newspaper can target their ads to people with particular interests or to those living in a particular region. Why can businesses do this targeting?
newspaper ads can be adapted to the target market.
newspaper circulation is documented and verifiable
newspaper advertising costs are relatively low, so additional money can be spent on market research
newspapers have a variety of high-interest, reader-attracting features
According to the text, what is one of the most important considerations in direct mail advertising?
the cost of mailing
the time of the mailing
the accuracy of the mailing list
the choice of the advertisement's format
In which type of print medium is an advertisement's life the shortest?
directory
trade magazine
newspaper
poster
According to the text, which printed media is found in 98% of American homes?
directory
monthly magazine
newspaper
weekly magazine
A(n) ____________ ad is an advertisement that appears as a wide rectangle in the top or bottom of a Web page.
banner
flag
pop-up
bubble
A newspaper advertisement that includes art or photos, copy, and a business or product's logo is called a(n) _______________ advertisement.
classified
display
full-page
color
Advertising that presents information about a business's products is called _______________ advertising.
political
promotional
banner
institutional
Radio and television are both included in the category known as _____________ media
transit
broadcast
online
Magazines that are read for personal pleasure or interest such as Road and Track, People, and YM fit in the category of ___________ magazines.
popular
business
consumer
regional
The rate that a newspaper charges for its advertising space is based on the newspaper's _______________.
cost
location
popularity
circulation
Jeanie is a veterinarian in private practice. She wants to run an ad in her local newspaper to advertise her pet clinic. The paper's rate is $12 per column inch. Amelia's ad measures 6 inches by 5 inches. Amelia's ad will cost _____________.
$36
$360
$132
$3600
______________is a cost-sharing arrangement whereby both a supplier and a local advertiser pay for the advertisement.
online advertising
local advertising
cooperative advertising
independent advertising
Which is NOT a kind of radio advertising?
specialty radio advertising
local radio advertising
national spot radio advertising
network radio advertising
The abbreviation for "cost per thousand", the media cost of exposing 1000 readers to an ad is _____________.
CPM
KPT
CPT
None of the answers are correct
