WorksheetsOCR GCSE PE Commercialisation in Sport
Total questions: 12
Worksheet time: 6mins
What is the correct definition of commercialisation
The influence on a sport to make a profit
The influence of a business on a sport to make a profit
The influence of the media to make a profit on a business
The influence of a business
The golden triangle is represents the relationship between
Sport, media and sponsorship
Sport, media and business
Sports, media, sponsorship and spectators
media and sponsorship
Which is NOT a correct point of the golden triangle
The golden triangle represents the relationship between sport, media and sponsorship
All three factors show a link / connection between each other.
Influence of sponsorship and media provides more money for sport.
Influences how the game is played
Influence of sport and sponsorship provides more money for the media
Which is NOT a type of social media
Pay per view
Snap chat
Which is a positive effect of the media
Media show the negative aspects of sport i.e. getting injured
Brings in money into the sport, which helps pay for facilities, coaching and technology for professional and grassroots
Breed 'couch potatoes - easier to watch
Rules and timings of sports are altered to fit in with media requirements
Which is a negative effect of the media
Creates a gap between the sport regularly covered by the media an sport that receive less coverage. for example gender gaps, minority sports and disability sports
Makes a sports more entertaining and exciting and therefore attractive to people to participate in
Brings more money for wages for players
Takes sports to huge audiences
Which is NOT a reason how media might help raise the level of participation
Can show a wide variety of different sports i.e. bowls
Can show different minority sports to stimulate interest i.e. disability sports
Educates people on the important benefits of the sport on some ones health i.e. physical benefits can reduce obesity
Educates us how to play the sport i.e. what are the rules
Helps bring in new technology i.e. VAR
Which is NOT a positive effect of sponsorship
Provides money for a performer to train/ pay coaches i.e. Mo Farah can train full time
Free clothing - Andy Murray receives free tennis racquets
Men get a lot more get a lot more sponsorship than women
Can pay for scholarships/ education
Can pay for medical support.
Which is not the correct answer for - Sponsors invest huge amounts of money in sport because
An increase in advertising for their product means it is more regularly seen on TV, therefore more well none
Increased profile of a product will likely lead to increase sales / more customers, therefore more profit
Company employees get free tickets/ hospitality, therefore increase status of their employees
Companies want to be connected with athletes who show poor behaviour, therefore making more profit.
Give a definition for sponsorship
Financial support for equipment / fit facilities for the sport
Financial support for equipment for a participant by an outside company
Financial support for facilities for a participant by a sponsor
An athlete receiving free equipment
Which is not a negative effect of sponsorship
Sponsors may pay for medical support i.e. a badminton player receiving physiotherapy treatment
May lose sponsorship if injured/ unsuccessful/ poor behaviour. This is because sponsors only want to be associated with winning / heath persons.
Women / disability / ethnic groups get less money sponsorship. Because sponsors want to market their product wit bigger groups i.e. male / able bodied / white.
Sponsors put too much pressure / workload on an athlete to perform. Because sponsors want their product associated with success.
Which one of the following is NOT an example of sponsorship improving performance in a sport
Sponsorship can provide money for an athlete to train
Sponsorship can lead to performers gaining full time scholarships
Sponsorship enables athletes to purchase the best equipment
Sponsorship enables the development of community sports projects.
