WorksheetsMarket Research
Total questions: 10
Worksheet time: 7mins
Research that is gathered first hand by the organisation
Primary
Secondary
Which is NOT an example of primary (field) research?
postal questionnaire
telephone survey
internet research
observation
A benefit of secondary/desk research is..
may be outdated information
may be biased
may not be relevant to organisations needs
quick to gather as already existing
Secondary/desk research is gathering...
existing information
new information
Secondary research can be gathered from...(tick all that apply)
books
internet websites
sales reports
focus groups
Benefits of primary (field) research are? (tick all that apply)
new and up to date information
time consuming to gather
relevant to organisation needs
expensive to pay people to gather
Allowing consumers to try products such is in a supermarket is called?
hall test
interviews
telephone survey
observation
Gathering primary research on spending habits from loyalty cards such as Tesco Clubcard is called?
Interviews
EPOS
Focus groups
Postal survey
Primary/field research is gathering _______ _______ information by the organisation
(a)
Secondary/desk research is gathering existing information that is readily available therefore (a) can be made quicker
