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TDT 212 Quiz 2 (Chapter 2)

Total questions: 10

Worksheet time: 7mins

Name
Class
Date
1.

The name of the agency must have the following attributes, EXCEPT

a)

It is trendy

b)

Easily spelled and written

c)

Easily pronounced

d)

Reinforces the desired image

2.

The following are among the issues that need to be focused on location and building, EXCEPT

a)

Location with adequate parking

b)

Location in a busy commercial area

c)

Location that requires lower rent and maintenance

d)

Location with high number of competitors within that area

3.

(a)   refers to efficiency of operation and minimization of internal conflict depend upon a clear understanding of the authority, responsibilities and titles of all individuals within the travel agency.

4.

____________ means adding new product compatible with the agency’s existing product line.

a)

Product expansion

b)

Market expansion

c)

Vertical integration

d)

Product Market-Matrix

5.

______________ must be realistic in which the financial projections and the determination of future cash flows are based on these monthly estimation.

a)

Sales forecast

b)

Cash forecast

c)

Environment forecast

d)

Market forecast

6.

In Malaysia, a travel agency is required to register under the (a)   and must have a retail merchant’s license.

7.

Abacus or MATTA certificate refers as (a)   - where travel agencies are required to obtain from associations representing international and domestic airlines.

8.

Below statements are the advantages of sole proprietorship EXCEPT

a)

Low cost to organize

b)

Personal taxing of profits

c)

Deduction of losses from owner’s personal income

d)

Easier record keeping

9.

(a)   is when their liabilities are limited to the amount they invested in the business.

10.

_____________objective is to promote the interests of the travel and tour industry in Malaysia, and help organize fairs, seminars, convention and workshops both to create public awareness of the tourism

industry as well as to benefit its members

a)

MOTAC

b)

MATTA

c)

Tourism Malaysia

d)

IATA