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WorksheetsSocial media marketing
Total questions: 14
Worksheet time: 7mins
1. Social networks are organized primarily around __________.
a. brands
b. people
c. discussions
d. interests
2. Social networks have the enormous information-sharing capacity. As such, they are a great distribution channel for ____________.
a. customer feedback
b. viral content
c. exclusive coupons
d. marketing messages
3. Which social network is considered the most popular for business to business marketing?
a. Facebook
b. Orkut
c. Ryze
d. LinkedIn
4. One advantage a non–profit has when opening a private social network is
a. its tax-exempt status makes the startup cost of a private social network more affordable.
b. its supporters tend to spend more time using social networks.
c. that it has an immediate user base of people interested in the cause.
d. its supporters have a higher tolerance for marketing messages.
5. Larger social networking sites
a. will force niche social networks out of business.
b. set social media trends.
c. are expected to see declining growth rates.
d. are a better fit for most nonprofit organizations.
6. The first step when marketing with social networks is to identify the goals and strategies.
a. True
b. False
7. Facebook and LinkedIn are the most popular social networks globally.
a. True
b. False
8. Facebook Places is targeted at large brands and companies with big budgets.
a.true
b.false
9. It is considered a best practice to interact under a personal account on LinkedIn.
a.true
b.false
10. A white label social network’s primary difference is that it is privately run by a nonprofit organization or corporation.
a.true
b.false
11. What methods of social network marketing should a company always use?
a. Blogging the only
b. Twitter, Blogs, Facebook
c. YouTube
d. Depends on the company, their product, their audience
12. What is the term adopted for updates by Twitter users?
a. Tweets
b. Twoots
c. Twinks
d. Posts
14. What is meant by Brand Management?
a. Managing the marketing staff
b. Management of the marketing budget
c. The company executive management team
15. Why is it important to post to a blog regularly?
a. It reduces the cost per blog post
b. Keep readers engaged and also give search engines content to index
c. It gives the social media marketing specialist something to do.
d. It allows more chances for the company to put
