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WorksheetsAKS 9 | PRODUCT/SERVICE MGMT REVIEW
Total questions: 35
Worksheet time: 18mins
Publix sells a variety of products such as cookies, meat, bread, shampoo, and much more. All the items the store sells is called?
Product Mix
Product Lines
Product Depth
Product Categories
The function of Product Service Management involves:
determining how much to charge for a product or service
determining who your customers are
obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities.
researching and collecting information based on your customer’s needs and wants
The decisions made about what features should be used in the selling of a business’ products and services.
Product Bundling
Product Positioning
Product Packaging
Product Planning
This stage of the product life cycle is spent focusing on drawing attention to the product, promotion and production.
Decline
Introduction
Growth
Maturity
During this stage of the product life cycle, companies can decide whether to sell the product, recommit, discount the product, or take it off the market completely.
Decline
Introduction
Growth
Maturity
One of the product lines sold at Publix is Sun Chips. This product line includes five different flavors. The numbers of flavors in this line indicate the _______________.
product depth
product width
product mix
category management
Which of the following identifies the correct order of the product life cycle?
Introduction, Maturity, Growth, Decline
Introduction, Decline, Maturity, Growth
Introduction, Maturity, Decline, Growth
Introduction, Growth, Maturity, Decline
Product positioning is used to:
Create new products
Focus on a product’s image
License the product
Create a product image that will appeal to the appropriate target markets
What does it mean to find the product gap?
A store that sells trending clothes.
The difference in time from when a product is ordered to when it arrives.
The difference between what products are available and what is needed.
The space between two pieces of a product.
Kellogg’s sells Corn Flakes, Frosted Flakes, and Fruit Loops. All of these cereal items are closely related and manufactured by the company. What does this example describe?
Product Width
Product Depth
Product Lines
Product Mix
A retailer that sells three different brands (product lines) of jeans – Levi’s, Lee, and Guess – has a ___________ of three.
Product Item
Product Depth
Product Mix
Product Width
When is opportunity created in the product life cycle?
Introduction
Growth
Decline
Maturity
Apple’s iPhone 11 is seeing a slowdown in sales growth because the product has achieved acceptance by most potential buyers. Which state of the product life cycle is this?
Decline
Growth
Maturity
Introduction
Toyota positions it’s Camry as an affordable passenger car while still emphasizing quality, which product positioning technique are they using?
Positioning by price and quality
Positioning by unique characteristics
Positioning in relation to the competition
Positioning by features and benefits
Samsung advertises the unique benefits of their cell phones in comparison to the IPhone. Which form of product positioning are they using?
Positioning by features and benefits
Positioning in relation to the competition
Positioning by unique characteristics
Positioning by price and quality
Branding is important because it:
Establishes an image for a product/company
Builds product recognition and customer loyalty
Ensures quality and consistency
All of the above
Ready Writers has just introduced a ballpoint pen that is very similar to older pen models except that the new pen’s casing comes in a variety of fashion colors. Despite its similarity to existing products, it is likely that the new pen will be sold successfully. What position technique is being used?
positioning by feature and benefits
positioning in relation to other products in a line
positioning by unique characteristics
positioning in relation to the competition
Step 7 of the product development, use sales data and survey information to see if customers like the product.
Test the Product
Evaluate Customer Acceptance
Maturity
Product Positioning
Kellogg’s Tony the Tiger is an example of which of the following?
Trade Character
Trademark
Trade Name
Brand Mark
The step in new product development where all aspects of making the product are reviewed, including the financial aspects of making the product are reviewed is the:
Business Proposal
Testing the Product
Generating Ideas
Evaluating Customer Acceptance
Chick Fil A gave customers a sample of their new brownie in order to determine if they enjoyed the product and should keep it on the menu.
Evaluating Customer Acceptance
Evaluating Customer Acceptance
Testing the Product
Generating Ideas
McDonald’s had their marketing executives brainstorm new food items for their kids menu.
Testing the Product
Generating Ideas
Business Proposal
Evaluating Customer Acceptance
The Archer Farms brand of ice cream, coffee and snacks is available exclusively at Target department stores. Which branding strategy did they use?
Co-Branding
Product Positioning
Mixed Branding
Trade Character
Brand Name is
A unique symbol, coloring, lettering, or other design element, recognized visually, usually not spoken
A word, group of words, letters, or numbers representing a product or service that is usually spoken.
Pillsbury chocolate cake mix is made with Hershey’s chocolate syrup. Which branding strategy did they use?
Trade Name is
A word, group of words, letters, or numbers representing a product or service that is usually spoken.
Identifies the company or a division of a corporation, the legal name that a company uses in business.
A type of brand mark with human form or characteristics
Brand Mark is
Pillsbury chocolate cake mix is made with Hershey’s chocolate syrup. Which branding strategy did they use?
A unique symbol, coloring, lettering, or other design element, recognized visually, usually not spoken
A word, name, symbol, sound, device, or combination that has been given legal protection by the federal government
Co-Branding is
Pillsbury chocolate cake mix is made with Hershey’s chocolate syrup. Which branding strategy did they use?
A word, group of words, letters, or numbers representing a product or service that is usually spoken.
A type of brand mark with human form or characteristics
Trademark is
A word, name, symbol, sound, device, or combination that has been given legal protection by the federal government
A type of brand mark with human form or characteristics
A word, group of words, letters, or numbers representing a product or service that is usually spoken.
Trade Character is
A type of brand mark with human form or characteristics
Pillsbury chocolate cake mix is made with Hershey’s chocolate syrup. Which branding strategy did they use?
A unique symbol, coloring, lettering, or other design element, recognized visually, usually not spoken
Product Life Cycle is
The number of different product lines a business manufactures or sells
A specific product that has a unique brand, size, or price
The stages through which goods and services move from the time they are introduced on the market until they are taken off the market.
Product Mix is
A specific product that has a unique brand, size, or price
The number of items offered within each product line
All products that an organization sells
Product Item is
A specific product that has a unique brand, size, or price
The number of different product lines a business manufactures or sells
The number of items offered within each product line
Product Width is
The number of different product lines a business manufactures or sells
The image a product projects that sets it apart from the competition
The number of items offered within each product line
Product Depth is
A specific product that has a unique brand, size, or price
The number of items offered within each product line
The image a product projects that sets it apart from the competition
Product Positioning is
The number of different product lines a business manufactures or sells
All products that an organization sells
The image a product projects that sets it apart from the competition
