WorksheetsSM Chapter 1 Cert Exam Review
Total questions: 16
Worksheet time: 8mins
The owner of a small home-cleaning service has subscribed to several social media groups. Those groups often post short articles and tips on how to maintain a clean home. The owner shares these on her own business's social media page and then uses the service's features to boost the messages to more people who are local and similar to her own followers. What kind of social media communication is this?
Shared Communication
Owned Communication
Earned Communication
None of the Above
Which social networking site features circles?
Google+
None of the Above
Which one of the following is a standard model for exchanging data on the Web?
XML
RDF
Ajax
None of the Above
As an experienced Social Media Strategist, you know that the _______________ of social media allows you to post up-to-the-minute updates on any developing stories about your company or brand.
Permanence
Immediacy
Frequency
None of the Above
Which type of social media publishing only allows users to send brief messages?
Bookmarking
Media sharing
Microblogging
None of the Above
While interviewing for a position as a Social Media Strategist, the interviewer asks you what the most important reason for a business to use social media is. Which would be the best answer?
To identify potential customers and contact them
To build a relationship with it customers.
To display content about your products
None of the above
As a Social Media Strategist you are classifying individuals as participants, sharers and spectators. Why would you be concerned with spectators in your social marketing strategy?
You would not be concerned with them because they never post content about your product.
Because they are often influenced by the content they view on social media sites.
Because they often post ratings and reviews of products and services.
None of the Above
A popular electronics retailer uses several print media channels to send information about weekly special offers and sales. How can they also use social media to communicate product information to their customers?
Post links to their corporate Web site.
Upload PDF files of their print media documents.
Post product reviews and promotions.
None of the Above
As a Social Media Strategist you know that which of the following is typically used to build relationships with customers instead of selling products to them?
Social entertainment sites
Social collaboration sites
Social commerce sites
None of the Above
As the Social Media Strategist at a company, your coworker comes to you and asks you to explain that if your ads and products are all over the Internet, how would anyone ever find them? Which would be your best explanation?
Tagging is the practice of categorizing on line content and allows non-technical users to work together to collectively classify and find information.
Our current and potential customers will be able to find our ads and products because when you put something on the Internet it is always preceded by a hashtag.
Once the ads are placed on the Internet I will e-mail out links to the locations of those ads and this will allow our customers to find our products and company messages.
None of the Above
A small computer repair business posts weekly tips on how to maintain personal computers. These social media posts are written by the company president, and are often publicly shared by his followers. What kind of social media communication is this?
Earned communication
Paid communication
Shared communication
Owned communication
Your employer would like to know why sending frequent e-mails to list of e-mail address obtained by a third party is not the biggest part of your social media strategy. You explain:
E-mail is a time delayed form of communication and we want our customers to act immediately.
E-mail only allows us to send out "short" messages that do not exceed 160 characters.
You are afraid that members would share e-mail content onto social media channels.
Email is less personal and is used for a more targeted market.
As the newly hired Social Media Strategist, the owner of the company comes to you and expresses concerns over the quality of content that will be generated by social media about your company's brand. Which of the following is correct?
The owner does not have to be concerned because all social media sites put publishing controls in place to increase the quality of the brand's content.
The owner does not have to be concerned because you will simply deactivate the "edit" button so that no one can modify any of the content related to your company's brand.
The owner does not have to be concerned because only influencers can change the way your content is viewed on the Internet when they share or repost your content.
the owner has a right to be concerned because in social media the content is generated and edited by multiple people and there can be a wide range of quality.
While at a convention an inexperienced Social Media Strategist wants to know how you track your business partners or competitors and see what is happening in your industry without spending a lot of time each day finding the information. You tell her that you:
use metadata handlers to track Websites that contain relevant information.
use a dashboard to display relevant information on a single Web page.
use a Web feed aggregator to collect syndicated Web content and text it to you.
None of the Above
Which term is the practice of categorizing content by online users?
aggregation
podcasting
tagging
None of the above
As a Social Media Strategist you plan to include virtual worlds in your marketing strategy. One way you may accomplish this is to:
Hold company meetings in realtime with less cost.
Create games and apps to sell to your customers.
Create avatars to spy on your competitors.
Create a virtual presence in Second Life to simulate the real company to help educate the customers and employees of the company.
