WorksheetsChapter 6 Radio Research
Total questions: 15
Worksheet time: 8mins
When did research in radio begin?
2021
1829
1929
1991
What was the first research study done in radio?
C E HOOPER
Pulse
Arbitron
Cooperative Analysis of Broadcasting
What research company collected info using the face to face method?
Arbitron
Nielson
CAB
Pulse
Which research company was started in 1965?
Arbitron
C E Hooper
CAB
Pulse
What research method does Nielson (formerly Arbitron) use in Top 35 markets?
Face to Face
Phone
PPM
Diary
What is the second step of the Nielson process?
Select the TSA
Select the sample base
Send out Diary
Call Households
Which is NOT a reason a diary would not be usable by Nielson?
Received before conclusion of survey
Received more than 12 days after conclusion of survey
Receiving a blank or ambiguous survey
2 Diaries received from same household
What reason makes diaries a better alternative than the PPM method?
Accuracy
Larger Sample
Delayed Data
Small Sample Size
What makes the PPM method better than the diary method?
More Money
Smaller Sample
It's Not Better
More Accurate
The quarterly edition of data that Nielson sends to radio stations is called the ________
Book
Magazine
NielTrend
Diary
What is the percentage of people that listen to a particular radio station at a given time?
TSL
AQH
Cume
Share
What does PPM stand for?
Portable People Meter
People Per Meter
People Per Minute
Portable People Minute
What does AQH stand for?
Average Quality Hour
American Quarter Hour
Access Quality Hour
Average Quarter Hour
What does TSL stand for?
Time Spent Listening
Technical Super Listening
Total Student Listening
Type Size and Listening
Bonus Question: What is Richmond's Market Rank?
153
53
29
15
