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WorksheetsModule 1 and 2 Learning Check
Total questions: 10
Worksheet time: 5mins
Which of the following is the best definition for PSA?
An announcement made for the good of the public.
An announcement that promotes a product
An announcement that strongly protests on a social issue.
An announcement made to entertain the public.
What does PSA mean?
Public Service Arrangement
Public Service Announcement
Product Service Advertisement
Public Sincere Apology
Which of the following are the purposes of a PSA? (Choose 4 from the choices)
to inform
to persuade
to entertain
to promote
to create specific action from the viewers
Analyze if the statement is TRUE or FALSE:
An NGO is always a non-profit organization.
TRUE
FALSE
In an advertising plan, it is always important to have a UP or Unique Proposition. What is the best definition for UP or Unique Proposition?
The Unique Proposition is what makes the PSA meaningful.
The Unique Proposition is what makes the PSA entertaining
The Unique Proposition is what makes the PSA special and unique.
None of the Above
What are the main components that an NGO can possibly look into in formulating a target audience?
Religion, Preferred Organizations, Passions
Race, Hair Color, Eye Color
Gender, Age Range, Social Class
What do you call the term referring to the emotions that a PSA expresses and communicates to its viewers?
Mood
Situation
Tone
In writing the advertising plan, which of the following is the best definition for mood?
It refers to the emotions used by the advertiser in the ad.
It is what the audience is expected to feel after seeing the ad
Both are correct definitions.
In an advertising plan, what part refers to the expected outcome or goal of an NGO?
Mission
Values
Vision
What makes a PSA (Public Service Announcement) different from a PCA(Product Commercial Advertisement)?
A PSA is about informing the public, while a PCA is about promoting a product for selling.
A PSA is made for the NGO's popularity while a PCA is for the brand's popularity.
Both have the same definitions and purposes.
