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Worksheets

Unit 1 Assessment

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Email is a form of media that is...

a)

used for one to one communication

b)

used for entertainment

c)

used to persuade

d)

used to provide information to a large group of people.

2.

TV is a form of media that is..

a)

used for one to one communication

b)

used for entertainment

c)

used to persuade

d)

used to provide information to a large group of people.

3.

Radio news is a form of media that is...

a)

used for one to one communication

b)

used for entertainment

c)

used to persuade

d)

used to provide information to large groups of people.

4.

The group of people the advertiser hopes to influence is

a)

the subtext

b)

the target

c)

the appeal

d)

the audience

5.

An unstated message that is implied

a)

the target

b)

the appeal

c)

the subtext

d)

the answer

6.

A common set of strategies used to get the audience attention

a)

the subtext

b)

the appeal

c)

the target

d)

the commercial

7.

When a celebrity or authority figure promotes a product

a)

a testimonial adverstisement

b)

a lifestyle advertisement

c)

a slice of life advertisement

d)

a persuasive advertisement

8.

A mini-story commercial

a)

testimonial advertisement

b)

lifestyle advertisement

c)

slice of life advertisement

d)

persuasive advertisement

9.

Copyright law protects

a)

Authors and illustrators only

b)

All written creative works

c)

All original thoughts and ideas

d)

All the words that you say

10.

Fair use means that some copyrighted work can be used without permission

a)

True

b)

False