Set of qualities that consumers associate with a certain company, company, institution or organization.

Set of questions that are accompanied by a group of answers.

It is the congruence between the real image of the organization and the perception that the public has

The Strategic Analysis of corporate image is made up of the following studies.

It is the management process (identification, structuring and communication) of the relevant identity attributes with their audiences.

Visual support that materializes a fragment of the optical environment capable of subsisting throughout duration, and constitutes one of the main components of the mass media.

It is defined as the market niche of a sector in which an organization wishes to place its product or service, or to the organization itself.

Decisions that companies make to reduce something in exchange for increasing something else.

The numbers used to calculate the costs of doing something, the prices at which the products are bought, the salaries of the employees, the hours needed to develop a tool, etc.

Sell ​​directly to customers through previous retail partners.