The purpose of a Marketing Plan is to clearly show what steps or actions will be taken to achieve the plan goals of a business organization.

The business process of creating a relationship with and satisfying customers

The following are the 4P's of Marketing except

One of the 4P's refers to where your product or service will be sold.

One of the marketing mix which refers to goods and/or services offered by a company to its customers

The activities that communicate the product’s features and benefits and persuade customers to purchase the product.

An effective marketing strategy combines the 4 Ps of the marketing mix. It is designed to meet the company’s marketing objectives by providing its customers with value.

The four C's of Marketing are customer, cost, communication, and competitiveness.

Process of gathering, analyzing, and interpreting information about the market, product, or service to be offered for sale in the market, about the past, present, and potential customers for the product or service

Refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action.

Analysis to assess the organization's current position before deciding on any new strategy.

Characteristics of the business or project that give it an advantage over others.

Characteristics that place the business or project at a disadvantage relative to others.

Elements in the environment that the business or project could exploit to its advantage

Elements in the environment that could cause trouble for the business or project.

Another name for the 4 P's of Marketing is

The factors or elements in a firm's immediate environment affect its performance and decision-making.

The major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision-making and have an impact upon its performance.

A key factor to assess in the political environment is the stability of the local government. Examine the country's policies toward business.

Business factors refers to the immediate physical and social setting in which people live or in which something happens or develops.

It is a process to identify all the external and internal elements, which can affect the organization's performance.

Refers to all the external economic factors that influence buying habits of consumers and businesses and therefore affect the performance of a company.

Refers to all the external economic factors that influence buying habits of consumers and businesses and therefore affect the performance of a company.

Marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea

The publicization of a product, organization, or venture so as to increase sales or public awareness.

Digital Ads, Billboards, Newspapers and Magazines are _____________.

Paying to sponsor a sport or a charity event is a marketing strategy called

Refers to a group of customers to whom a company wants to sell its products and services, and to whom it directs its marketing efforts.

This is a model or method used to establish the best value for a product or service.

Sales Orientation uses aggressive selling, advertising, and distribution strategies.

Marketing Orientation is also called customer orientation which is driven by customer needs.

Customer Relationship Orientation focuses on producing as much as possible at lowest cost.

This marketing approach mainly focuses customer retention and relationship.

A marketing approach where companies employ aggressive selling tactics for people to purchase their products. Its focus is to sell.

It is a marketing approach that realizes the importance of understanding the needs of the market.

A marketing approach which addresses the well-being of society. Its examples are companies that adheres with laws of environmental protection and sustainable development.

A marketing approach which addresses the well-being of society. Its examples are companies that adheres with laws of environmental protection and sustainable development.

Making a sale is a “telling and selling.

Satisfying customer needs.

One of the marketing process is understanding the marketplace and customer needs and wants.

One of the marketing process is constructing an integrated marketing program that delivers superior value.

One of the marketing process is building profitable relationships and create customer delight.

One of the marketing process is capturing value from customers to create profits and customer quality.

State of felt deprivation including physical, social, and individual needs.

Percent of total sales in an industry generated by a particular company.

Market segmentation method based on variables such as age, gender, income, income, occupation, family status etc.

This segmentation helps organizations understand consumer behavior accurately that in turn, helps them perform better.

Customer satisfaction often leads to consumer loyalty.

Some firms seek to DELIGHT customers by exceeding expectations.

The art and science of choosing target markets and building profitable relationships with them.