According to ___________the best strategy is geared towards radical change and creating a new vision of the future.

Strategy approach wherein information is gathered, sifted and analyzed.

It is define as the direction in which the firm is moving with respect to its current product–market scope.

He suggested that three questions should be the central to the challenge of strategy evaluation.

It defines the long-term vision of the organization in terms of what it wants to be and whom it wants to serve.

Theory that fits the external reality, is internally coherent, and known and understood by everyone in the organization.

They formulated the four approaches to setting a mission .

It is the result of the interaction of intended strategy and emergent strategy.

A business is defined by its mission.

The growth change illustrates the key decisions concerning the directions in which a firm may choose to develop.

A strategy is an organization’s way of creating unique value and thus attracts the custom that is its lifeblood.

Missions can be extremely misionary and challenging.

Only a clear definition of the mission of the organization makes possible clear and realistic business objectives.

A key function of strategy is to eliminate coherence to organizational action.