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Tourism Marketing Qz2

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

they are born between 1980 and 2000

a)

Generation x

b)

Generation y

c)

Echo boomers

d)

Generation z

2.

Workers, Managers and board directors are examples of

a)

General publics

b)

internal publics

c)

Local publics

d)

Financial publics

3.

it a set of external factors and forces are not controlled by the company that influence development

a)

Micro environment

b)

Macro enviroment

c)

marketing environment

d)

none of these

4.

these establishments influence the company's ability to obtain funds.

a)

Media publics

b)

Internal publics

c)

Government publics

d)

none of these

5.

typically carry news, features and editorial opinions, delivering them to your customers and other Publics

a)

media publics

b)

internal publics

c)

government publics

d)

none of these

6.

the life blood of a company

a)

employees

b)

Directors

c)

Managers

d)

None of these

7.

firms and individuals that provide resources need by the company and its competitors to produce goods and services.

a)

Suppliers

b)

Marketing company

c)

None

d)

None

8.

the soft drinks company have exclusive distribution of a cola to a restaurant . this is an example of:

a)

Marketing intermediaries

b)

Internal publics

c)

Existing competitors

d)

None of these

9.

Which statement is correct?

a)

company view its competitors if they make the same product

b)

company view its competitor if they are supplying the same service

c)

company view its competitor if they have the same consumer dollars

d)

all of these

10.

What is political environment?

a)

consist of congressmen that consumes product and services to a company

b)

consist of laws, government agencies that limit activities of various organizations

c)

one more powerful changes in social media

d)

none of these