getting ideas from opportunities and threats in the outside market

Which of these is not an Internal Source?

Which of these is not a external source of business ideas?

This method can be applied in the Brainstorming technique..

Irish government agencies provide ideas for new products and markets, e.g. Enterprise Ireland. What externals source is this?

How many stages are there in the development process of a new prodcut?

a business must generate as many business ideas as possible in order to find a few good ones..

Which of these is not a stage in the development process of a new product?

This is an investigation into the new idea that seeks to establish two things: Is it possible to make the product? Is the idea commercially viable?

The feedback from the customers surveyed will be used to refine the product, price, promotion and market (place) – the 4Ps.

a prototype is the first working model that the business makes of the new product

once satisfied the business will begin full-scale production of the product

entrepreneurs can get ideas by examining products that are currently being imported and replacing them with home produced goods. What external source is this?

At What stage is the USP identified?

If it can be produced technically is known as..

As part of the Feasibility stage we see if the product can be profitable. This is known as?

Kelloggs used market research to ask customers what they would like in a new product.

Kelloggs put all its ideas up on boards and evaluated each one

Kelloggs made mini crispy lattice & nutty triangles as part of prototype development.

Kelloggs launched crunchy nut bites in 2010

_____ _______ involves launching the product on a smaller segment of the market and evaluating responses.

A USP of electric cars is they don't use fossil fuel