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WorksheetsMedia Literacy Crash Course
Total questions: 51
Worksheet time: 33mins
2.How many hours does an average US adult spend on consuming media on a daily basis?
2+ hours
4+ hours
8+ hours
10+ hours
7.Who created the concept of "decoding and encoding"?
Stuart Hall
Huart Stall
Howard Fall
Furat Mall
9.What does "media savvy" mean?
being sceptical of the media
being bored by the media
being experienced in the use of media
being an expert in media production
What is “protectionism“?
An attitude considering the media as...
potentially harmful, so citizens need to be protected from it.
potentially useful, so it protects citizens from remaining ignorant.
potentially stressful, because citizens have to be online all day long.
potentially annoying, especially if you don‘t have enough followers on instagram.
Which term was coined by Marshall McLuhan?
Global pilgrim
Global village
Global illness
Glocal
What is the central idea of his 1967 book “The Medium is the Massage“? The way we communicate is...
less important than what we communicate.
more important than what we celebrate.
less important than what we consume.
more important than what we communicate.
Finish the sentence: “In the early days of the Internet, the ad world was...“
a revolutionary tool of persuasion.
a popular video game.
still just like print or TV advertisement.
still less interesting than anything else on the Internet.
What is the name of the first form of online advertisement?
pop-up ad
display ad
animated ad
addy
What is a different term for “addressable advertising“?
behavioral management
behavioral targeting
behavioral aiming
What can be done with your personal information by using apps like instagram? Your info can be...
sold to political parties
bought by Bill Gates
bought by Jeff Bezos
sold to third parties
Finish the sentence: “If nothing else, remember this - When something is free, ...“
(a)
What is the main purpose of automated brain functions?
reduce frustration
reduce the cognitive load
reduce the distractions
reduce the inner conflicts
What is the scientific term for the activity of “hunting for information that we already believe to be true“?
conform bios
conversational bliss
control blitz
confirmation bias
What is the meaning of “information satisficing“?
first information=best information
last information=first information
no information=best information
5
How do advertisers use this instinct? It is used...
as a stream of confirmation.
as a beam of production.
as a means of selling products.
as a meme of selling products.
What is a “jingle“?
a catchy cold
a catchy animal
a catchy tune used in commercial
a catchy moon
What did Edward Bernays highlight about human beings in general?
Humans are blurb animals.
Humans are hurt animals.
Humans are nerd animals.
Humans are herd animals.
Tick only those aspects referred to in Maslow‘s “Hierarchy of Needs“.
Destiny
Football
School
Accomplishment
Love, Belonging
Which five aspects are promoted by advertisers to persuade consumers?
democracy, social media, games, love, peace
unity, justice, freedown, loyalty, fortune
authority, likeability, consistency, consensus, scarcity
What three words are now verbs thanks to social media and the internet?( 1:34)
google,
gram
friend
puddle
instatack
What country used social media to create fake political rallies all over the United States that then were attended by real people? (2:00)
The Unitied States
The Ukraine
Russia
China
True or False: What is shared online has offline consequences. (2:55)
True
False
True or False: Social media companies have the ability to track your location, and see where you physically are. (7:00)
True
False
How can you try to get past the negative effects that “algorithmic newsfeeds and filter bubbles” can bring? (9:45)
Follow people and pages that have different viewpoints and perspectives that you do. Add some variety to your feed.
Follow people and pages that have same viewpoints and perspectives that you do.
Look for ways to turn off the 'best’ or ‘top’ posts features in your favorite socials apps so that they display information to you in a more neutral way.
Look for ways to turn on the 'best’ or ‘top’ posts features in your favorite socials apps so that they display information to you in a more neutral way.
True or False: When you see a blue check mark, you can know that the information the account is posting is safe and trustworthy. (12:40)
True
False
You should take steps to correct misinformation that you see being shared online. (13:30)
True
False
What kind of information should you be suspicious of? (14:35) (check all that apply)
News from a source with no citations
Information that confirms your pre-existing worldview
Information that doesn’t confirm what you already believe
News that confirms that people that you think are evil, are truly evil.
There are 2-3 reliable sources that you can go to online to test the validity of an article or post. (15:00)
True
False
According to the YouTube that you have watched, how many hours do the teenagers use the media they have for communication and updates?
4-7 hours
5-8 hours
6-9 hours
7-10 hours
It is a field of study which comprises and overlaps many different theories and subjects, from critical thinking and psychology to linguistics, and ethics in technology.
Media Literacy
Media, Information Literacy
Literacy
Media and Information Literacy
It is the ability to access, analyze, evaluate, create and act using all forms of communication.
Media Literacy
Media, Information Literacy
Literacy
Media and Information Literacy
He wrote that before a message is distributed, it is "encoded" by the creator during its production.
William Meyer
Scott Lincoln
Maison de L'amour
Stuart Hall
It is the idea that a message's meaning is inevitably sent and received in its entirety, just as intended, every time.
Text Communication
Textual Determinism
Message Distribution
Communication Theory
It is the act of absorbing content and the process of getting it.
Evaluate
Access
Analyze
Create
Which is NOT a digital media?
ESPN TV
TIME Magazine
Techniques used in commercials usually include the following EXCEPT:
music/jingle
celebrities
bright colorful logos
confusing message
