WorksheetsGame Entrepreneurship
Total questions: 15
Worksheet time: 8mins
The main role of game publisher is to....
develop game product
market and promote the game product
sort out the logistic and delivery of the game product
but the game product
Which one is not a game publisher
You are a newbie in the game industry and you wish to get some network to develop your start-up company. Where do you go?
Game studio
Game design and development workshop
Trade show
An essential starter kit for game promotion is
game product
packaging and game brochure
gameplay demo and media social account
game trailer, website, packaging and account for the game platform
Below are the reasons why we need a business plan except
a document to share information for strategic or operational advantage
a document as information resources to communicate within the staff
a document to tell our competitor about our bussines
a document as a reference to make a basic decision about the business
In business plan canvas (BMC), the uniqueness of our game is known as
value proposition
revenue stream
customer segmentation
key partner
This figure represents
4p's of business model
4p's of promotion model
4p's of marketing mix model
4p's of interaction model
Select 3 aspects of core concept of marketing
Transaction
Price
Exchange
Demand
Select 2 conditions of exchange to take place
balance value of two products
fair dealing process
a time of agreement
a place of agreement
A level product that is to full fill the customer need is called
augmented product
primary product
actual product
core product
All versions of Simcity game are
augmented product
primary product
actual product
core product
Character design for Angry Bird must be protected under
trademark
pattern
copyright
ic layout design
Select 3 pieces of information included in the label for a game product
game content
number of players
legal symbol
platform
The internal factor that influence game price is as below except
Marketing objective
Marketing cost
Marketing mix strategy
Marketing nature and demand
Select the correct promotion mix element
Advertising
Personal selling
Public relation
Sales promotion
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