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WorksheetsTotal questions: 14
Worksheet time: 8mins
What is important to indicate in the bio of a beauty salon Instagram account
Unique selling proposition
Salon name
Address, phone number, website
Price list for all types of services
Promotions and discounts
Why create a business account on Instagram?
To put salon on the maps
Messages to Direct
Advertising campaigns
Just status
Get account statistics
Choose the optimal profile name on Instagram:
amazingbeautifulsalon47
mamstredam.spb
vegetalementkaliningrad
babo4ka_salon_4ik
salon_chicago
What should be in the Unique Selling Proposition:
Phone
number
Call to action
Interior uniqueness
Postcode
Price
What's NOT recommended to be inserted into the bio of the professional profile on Instagram?
Mom of two babies
City of work
Link to work contact
Hobby
Your name
What is the best way to find a salon on Instagram?
By the name of the salon profile
By geotag (location tags)
By hashtags of competing brands
By hashtags that your current customers tag under their posts
According to the city’s own knowledge
What is the best way to start communication with selected salons?
Start with a message in DM (direct)
Start with likes and reactions to stories
Start by commenting on posts
When it's time to switch to private messages in DM (direct)?
After the salon reacted to your comments
After you put a like for a couple of posts
After the salon wrote to you a request
After you started following the salon
How much time per week is recommended to plan for online conquest for BP?
Every day for an hour
Few minutes every day
Once a week 2-3 hours
Two to three times a week for 40 minutes
One time per two weeks
What is Instagram coverage?
Number of likes
Number of post impressions
Number of unique subscribers
Number of comments
What is the ER (Engagement Rate) formula on Instagram?
(Likes + (comments / 2) + savings) / number of subscribers
(Likes + (comments) + savings) / number of subscribers
(Likes + comments + reposts) / number of subscribers
(Likes + bikes + strikes) / number of subscribers
For what period can you see statistics on Instagram stories?
20 days
7 days
30 days
14 days
3 months
What does "scroll forward" mean in story statistics?
scrolling stories for 5 seconds
go to the stories of the next account
go to the next story of the current account
scrolling stories for 10 seconds
What's the limit of hashtags on Instagram?
10
35
20
30
No limits
