Serve to link different electronic documents and enable user to jump from one other in a nonlinear way

Connotes formality and readability in large amount of text

Give a classic and elegant look when used for tittle or headings

Use for clear and direct meaning of text such as road nutrition facts in food signage, building directory or packages

Can be used for large advertising sign on billboard

Draws much attention to itself because of its brush-like stroke

Caters a wide variety of emotions (such as celebrations, fear, horror, etc.) or themes (such as cowboys, circus, holidays, summer, kiddie, etc.)

Consciousness effort to organize the different text elements in page

Create visual interest

Two elements are different from each other