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Introduction to Digital Entrepreneurship

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

Identify the advantage of Industrial Revolution 4.0 (IR4.0)

a)

Flexibility and intelligence

b)

Reducing manufacturing cost

c)

Increasing labour productivity

d)

All of the above

2.

Identify the role of internet technologies and the Internet of Things (IoT) play in the context of IR4.0

a)

They form the base to connect everyday item

b)

They form the base for an environmentally friendly production

c)

They form among others the base for corporate communication

d)

None of above

3.

Identify the number of pillars in Industry 4.0

a)

6

b)

7

c)

8

d)

9

4.

Choose the disadvantage of Internet Business

a)

Reduced building overhead

b)

Reduces physical interaction

c)

Reduce marketing cost

d)

None of above

5.

“Many jobs and business functions can be performed online. This means that incorporating the internet into your business functions could open up an opportunity to have remote staff who can work from home, thereby reducing the cost of having an office building.”


Apply the BEST answer to describe the above statement.

a)

Potentially lower profit margin

b)

Reduced building overhead

c)

Low consumers' confidence level

d)

Negative review

6.

Which of the following is NOT a characteristic of successful digital entrepreneurs?

a)

Ability to lead

b)

Creative

c)

Self-confident

d)

Work only to gain profit

7.

Identify the sources where an entrepreneur can gain business idea and opportunities

a)

Observation and experiment

b)

Interview and references

c)

Survey and mass media

d)

Primary and secondary

8.

Digital Marketing can also be identified as ______________________

a)

Internet marketing

b)

Online marketing

c)

Web marketing

d)

All of the above

9.

Which of the following is the type of digital marketing activity?

a)

Email marketing

b)

Social web marketing

c)

Viral marketing

d)

All of the above

10.

Identify the platform for social media marketing.

a)

Twitter

b)

Facebook

c)

Instagram

d)

All of the above

11.

Identify the BEST focuses in social media marketing.

a)

Wholesale

b)

Social platform

c)

Individual shop

d)

All of the above

12.

Analyze the difference between a social network marketing plan and a traditional marketing plan.

a)

Other than the method of delivery, a marketing plan, either way, will be similar

b)

The brand image should be completely different for social marketing

c)

The staff requirements and skill set for social marketing are different

d)

None of the above

13.

Choose current and future challenges and opportunities of cyber business which is NOT TRUE.

a)

Allow companies to increase costs and improve customer response time

b)

Security concerns with people’s personal details which includes credit card details

c)

Generate new jobs and business opportunities for people having the skills to market online

d)

Increase mobility and connectivity. New ways of working with technology such as cloud computing and social networking

14.

Which of the following is NOT the technology domains in Industry 4.0?

a)

Physical

b)

Automation

c)

Digital

d)

Biological

15.

How does a business product is targeted and successful in the market?

a)

Market reality

b)

Market research

c)

Both market reality and market research

d)

None of the above