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WorksheetsChp 10 Consumer Purchasing Quiz
Total questions: 20
Worksheet time: 19mins
Match the following
Anywhere buyers and sellers meet to exchange goods.
marketplace
Provide goods and services without a brick-and-mortar location.
Nontraditional sellers
A retail store that sells directly from a physical location.
brick-and-mortar store
Buying and selling goods and services online.
e-commerce
Sale of merchandise on television through shopping networks or commercials.
t-commerce
What are the 3 marketing strategies that businesses use to persuade customers to make a purchase?
brick-and- mortar, nontraditional sellers, and telemarketing
authority, social pressure, and scarcity
price, promotion and selling
advertising, buying incentives and packaging
In which of the following scenarios does it make the MOST sense for Jorge to comparison shop?
Jorge is shopping for instant mac ‘n cheese at a local grocery store
Jorge ran out of dish soap and needs to buy some before helping his family make dinner
Jorge wants to replace 2 gallons of gas he used when borrowing a friend’s car
Jorge needs a new laptop that he can use for school and his part-time job
All of these are ways of influence used by advertisers EXCEPT…
Social Proof
Bribery
Authority
Reciprocity
Which of these most accurately describe a dark pattern?
When sellers keep you in the dark by withholding key information about their product
When a salesperson continues to pester you with emails long after you’ve left the store
When design features trick users into doing something that benefits the business
When a business takes advantage of marketing to customers based on a certain demographic or socioeconomic status
Which of the following is a realistic step a consumer can take to protect themself against dark patterns?
Never agree to a company’s terms and conditions when on the internet
Use a fake name for all of your social media accounts
Avoid shopping online and do all your shopping in a
physical store
Be aware of how companies may want to influence your
behavior and stick to your own spending plan
Comparison shopping is the practice of…
Comparing the price, reviews, and other factors of similar products prior to making a purchasing decision
Comparing the prices of two unrelated products before purchasing them
Comparing a product you purchased in the past to an updated version of that product
Comparing a product you bought to a similar product a friend bought
Price matching is when....
A store sends you a coupon for an item in your cart to encourage you to buy it sooner
A store agrees to match the lower price of an identical item that is being offered at another retailer
A store lets you know ahead of time that an item you’re interested in will be on sale in the next week
A store agrees to match the lower price you bought an item at in the past
Match the following
A printed or electronic offer giving a discount for goods or services bought before a certain date.
coupon
Any paid public announcement promoting the sale of a good or service.
advertising
A strategy to help an individual make smart choices and
get the most out of his or her money.
spending plan
Special offer by sellers designed to help sell goods and services.
buying incentive
Making a purchase without first considering needs, goals, or the consequences of spending money.
impulse purchase
The (a) of a product is the cost per weight or measure.
__________________ means something is no longer useful because a newer version exists.
Old
Obsolete
Limited warranty
Rebate
A website tells you, "Only one left!" while shopping online. Which of the 6 ways of influence is this website using?
Authority
Scarcity
Liking
Reciprocity
Information that purposely misleads a consumer through dishonest claims is ________________.
good advertising
deceptive advertising
lies
impulse buying
You are buying a box of chips for $21.50 if there are 48 bags of chips in the box. What is the cost per bag of chips?
$1.45
$0.54
$0.45
$2.23
Sean wants to buy a new backpack for school. Which of the following factors should he be
LEAST concerned about when comparison shopping?
The PRICE of the backpack
The QUALITY of the backpack
REVIEWS left by other consumers
WHEN the backpack was made
An influencer is…
An advertising agency that works with various organizations to promote their
products on social media
Any type of media (ad, article, picture) that convinces you to buy a product or service
Someone who agrees to follow you back if you follow them on social media
A person who has the ability to convince someone to buy a product or service by
promoting it on social media
What is the primary benefit of using a price comparison website?
To compare prices from different retailers and find the best deal
To locate the nearest store to purchase a product
To read reviews from other consumers
To find the most expensive product available
When you are deciding what to buy, you should...
pick the cheapest item to get the best deal.
pick the most expensive item to get the best quality.
trust influencers to pick the best items for you.
compare the unit price of items similar to the one you want.
Randall needs to make two purchases today -- a box of donuts to share with his homeroom and a pair of running shoes for the upcoming track season. For which item should he do MORE comparison shopping?
Neither -- both of these purchases are very easy
The donuts -- because he wants to get a lot of flavors
The shoes -- because they need to fit well and last for the whole season
Both -- you should comparison shop for every item you buy
Products being sold at a loss in order to attract customers is...
Price Fixing
Price Discrimination
Price Fixing
Loss-Leader Pricing
