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WorksheetsHDM- Market
Total questions: 9
Worksheet time: 6mins
Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise
What does desk research involve?
Gathering new data
Gathering existing data
Conducting surveys
How does accurate market research help a business?
By avoiding risk
By reducing risk
By eliminating risk
What does a market segment identify?
All products in the market
Competitors
Groups of people with similar buying habits
What can a market map be used to identify?
Gaps in the market
Competitors
Groups of people with similar buying habits
Ben will be working on a team to design an improved outdoor light. What should they do BEFORE beginning improvements?
improve their new design
keep the old design just as it is
test their new design
test the old design
