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WorksheetsMARKET RESEARCH
Total questions: 12
Worksheet time: 11mins
process of gathering, analyzing and interpreting information about a market
Market research
product-oriented business
Market oriented business
Marketing Budget
Approach of using market research is called
Market research
Product oriented business
Market oriented business
Marketing budget
Financial plan for the marketing of a product or product range for some specified period of time.
Market budget
Marketing Budget
Budget
None of the above
Information, which answers questions about the quantity of something
Market Information
Quantitative information
Qualitative information
None of the above
Information which answers questions like ‘What do customers like about a particular product’ is known as
Quantitative information
Market Information
Qualitative information
None of the above
Collection and collation of original data via direct contact with potential or existing customers
Market research
Primary research
Secondary research
None of the above
Which of the following is the first step in the process of Primary research?
Produce a result of the findings
purpose of the market research
Decide on the size of sample
Collate the data and analyze the results
A group of people who are selected to respond to a market research exercise, such as a questionnaire is known as
Researcher
sample
Interviewer
Interviewee
Samples selected on the basis of certain characteristics are known as
sample
Random sample
Quota sample
None of the above
Use of information that has already been collected and is available for use by others.
Market research
Primary research
Secondary Research
None of the above
Which of the following is an external source of secondary data?
Finance department data
Newspaper
Data from customer care
None of the above
Which of the following is a factor that influences accuracy of market research data?
How many people are you going to ask?
Where are you going to carry out the questionnaire?
Age of the information
None of the above
