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PMG513 Lecture 2

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

The following are the organisational structure for a club EXCEPT

a)

Food & Beverage

b)

Retail sales

c)

Support system

d)

Membership

2.

A club exists to serve the needs and demands of its members; therefore members are the customers and stakeholders for the club.

a)

True

b)

False

3.

Members who are allowed to vote in election process and have full access to club facilities. What is the category of this type of member?

a)

Associate members

b)

Regular or full members

c)

Social members

d)

Junior members

4.

Members aged under 18 and usually can have access to club sporting facilities but few restrictions such as the clubhouse. What is the category of this type of members?

a)

Associate members

b)

Regular or full members

c)

Social members

d)

Junior members

5.

Doesn't need to pay fees but recognised because of their long membership and service to the club. What is the category for this type of member?

a)

Associate members

b)

Senior (or life) members

c)

Honorary members

d)

Social members

6.

The product that can solve all customer's problem. This definition refers to which theme park element?

a)

Augmented element

b)

Tangible element

c)

Core element

7.

Which are the following is NOT the example for augmented element in theme park?

a)

Car parking

b)

Opening time announcement

c)

Experiences

d)

Emergency room

8.

What is the meaning of CORE ELEMENT for theme park?

a)

Products that solve customer's problems

b)

Products that customers really buying

c)

Products purchased to satisfy customer's needs

d)

Products sold to the retailers

9.

What is the following is the example for core element in theme park?

a)

Souvenir

b)

Restaurants

c)

Excitement feelings

d)

Safety

10.

Tick THREE example of tangible elements in theme park.

a)

Safety

b)

Car parking

c)

Wide range of rides/ attractions

d)

The name of brand