Qualitative research is taken deductively in which it starts with the specific concepts of the respondents to draw out general idea or theory.

The data collected in qualitative approach are in the form of words or illustrations.

A grounded theory method is a qualitative approach where theory is formulated from the unprocessed information systematically collected and analyzed about a phenomenon.

In qualitative research, data collection is usually unstructured or semi-structured.

Qualitative research often comes in a large number of participants.

Qualitative research aims to deepen the understanding of a phenomenon.

The action research approach is designed to describe the lived experiences of the participants about a phenomenon and attempts to understand how these participants make sense of their experiences.

One of the weaknesses of qualitative research is to provide in-depth information on individual cases.

Qualitative research focuses on the interpretation based on statistical outcomes.