to use someone or something in an unfair or selfish way

relating to the national government

to form an opinion or guess that something is true based on some information

a person or company that tries to persuade people to buy or use a product or service

an organization that focuses on providing services or making something rather than on earning money for the people who run it

appeals to character; show that the writer or speaker is trustworthy or is an authority on a subject

appeals to reason; use logic and specific evidence

appeals to emotions; use feelings rather than facts to persuade the audience

the lawmaking body of the U.S. government, made up of the Senate and the House of Representatives

the collection and study of information about what people want, need, and buy

income; money that a business, an organization, or a government makes or is paid

easily understood and not hidden

to convince someone to do or believe something

websites and applications that enable users to create and share content or to participate in social networking