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Worksheets

SEM Chapter 4

Total questions: 40

Worksheet time: 27mins

Name
Class
Date
1.

The industry trend for soccer indicates a shrinking audience interest

a)

True

b)

False

2.

Playing the World Cup can have a major financial impact on a nation's soccer industry

a)

True

b)

False

3.

Facebook is not popular in many nations because people in those countries often do not own smartphones, which are needed to access social media websites.

a)

True

b)

False

4.

The marketplace in North America has become culturally diverse.

a)

True

b)

False

5.

Over the past four decades, Title IX has helped begin the slow equalization of access to sports for all minorities.

a)

True

b)

False

6.

If a U.S. sports and entertainment business wants to enter the global marketplace, it must have a website to reach potential customers and fans from around the world.

a)

True

b)

False

7.

Marketing decisions are never based on industry trends.

a)

True

b)

False

8.

China sometimes censors movies it imports from other countries.

a)

True

b)

False

9.

The International Olympic Committee selects which country will host the Olympics.

a)

True

b)

False

10.

In the true spirit of the Olympics, political situations are never taken into account when deciding on the host city.

a)

True

b)

False

11.

Marketers in the United States have found only limited opportunities to connect with Hispanic Americans.

a)

True

b)

False

12.

Specific sports, music, dancing, entertainment, and celebrations can be considered part of the culture of a group of people.

a)

True

b)

False

13.

Piracy is a particular problem for the film industry in

a)

Canada

b)

China

c)

Great Britain

d)

Germany

14.

__________ serves as the international government body for the game of soccer.

a)

NSL

b)

NCAA

c)

FIFA

d)

NFL

15.

Which American professional sports league often seeks out players from Latin America?

a)

The World Wrestling Federation

b)

The National Football League

c)

Major League Baseball

d)

The National Basketball Association

16.

All of the following are steps in the host selection process for the Olympics Except...

a)

An elaborate marketing campaign

b)

Examination of the potential host city's infrastructure

c)

paying large feeds to the members of the International Olympic Committee

d)

Site visits by the selection committee

17.

Business project in which two or more organizations work together and share the costs and profits is called

a)

infrastructure

b)

joint venture

c)

piracy

d)

an industry

18.

One of the best strategies for growing a sports or entertainment business is to

a)

avoid differentiation

b)

exclude data on global trends

c)

consider international marketing

d)

ignore cultural differences

19.

One major global trend in recent years it he growth of this sport in China

a)

curling

b)

lacrosse

c)

golf

d)

American Football

20.

Which annual music business convention showcases culturally diverse music from around the world?

a)

FIFA

b)

SXSW

c)

Cinco de Mayo

d)

Bumbershoot

21.

What amendment to federal education law prohibits discrimination against females in school sports?

a)

Americans with Disabilities Act

b)

Title IX

c)

Equal Rights Amendment

d)

Civil Rights Act of 1964

22.

Which company has been working hard to provide social media access to people in developing countries who lack access to smartphones?

a)

Twitter

b)

Facebook

c)

Snapchat

d)

Tumblr

23.

Disney Resort opened in here in 2015.

a)

Hong Kong

b)

Orlando

c)

Shanghai

d)

Mumbai

24.

Which of the following is determined by the multiplier effect?

a)

the gross national product

b)

the indirect economic impact

c)

the direct economic impact

d)

the profit margin

25.

The number of opportunities for men and women is roughly the same it has (a)   .

26.

(a)   is the theft of copyrighted material.

27.

The act of altering or editing media that is considered objectionable is called (a)   .

28.

The U.S. film market's income from ticket sales is referred to as the (a)  

29.

The total of new spending resulting from an attraction or event is referred to as (a)  

30.

Recreational travel or tours planned around a special interest are called (a)   .

31.

Responsible travel to natural areas that conserves the environment and sustains the well being of the local people is called (a)   .

32.

The shared history, beliefs, customers and traditions of a group of people is referred to as (a)   .

33.

People who speak many languages are called (a)  

34.

The portion of money spent by local employers and employees that came from money collected from tourists is referred to as (a)  

35.

(a)   involves satisfying the needs of several generations of a family.

36.

The international economic relationships resulting from the integration of the world's markets is called (a)   .

37.

The World Travel and Tourism Counsel reports that 9 percent of the world's gross domestic product is related to travel and tourism.

a)

True

b)

False

38.

Walt Disney theme parks are generally considered the world standard.

a)

True

b)

False

39.

Television advertising is the best type of promotion for a hall of fame.

a)

True

b)

False

40.

Women's sports do not yet attract audiences equal to men's sports.

a)

True

b)

False