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WorksheetsMKT558 Digital Marketing Quiz Chap. 1
Total questions: 20
Worksheet time: 10mins
What is digital marketing?
The marketing of products or services through digital methods such as the internet.
The marketing of a digital product such as a mobile device or computer.
SEO is the acronym for ________.
Site Efficiency Optmisation
Site Engine Optimisation
Search Engine Optimisation
Search Engine Original
Ensuring a website appears high on the list of results returned by a search engine is called ________.
Web analyzing
Search Developing
Search Engine Optimisation
Content Managing
PPC is the acronym for?
Program Pay Customer
Problematic Placement Code
Pay Per Click
Program Preparation Computer
The amount of money paid every time someone clicks on an advertisement is called __________.
RTB
CPE
CPC
CPM
Marketing to specific customers based on their location: ___________.
Pyschographic
Behavioral
Geographic
Demographic
Which choice below is NOT a type of content marketing?
Image
MEME
OneNote
Social Media
What does "branding" mean in digital marketing?
Your target market
Market Segmentation
Personal identity/image
All of them
What is media?
Where there is user generated content
Where there is editor generated content
Where there is a publishing & distribution of content
None of these
Which of the following can be classified as "Conversion" for an organization looking for an increase in online sales?
A user clicking on Company's Ad.
A user clicking on "Unsubscribe" button
A user doing spam complaint
A visitor bouncing off from the website.
Email marketing is....
Highly targeted and customisable
Expensive
Difficult to set up, test and track
None of the others
Developing, promoting, and distributing products to satisfy the wants and needs of a customer is called ________.
Goods
Services
Marketing
Tangible
E marketing is Cheaper than Traditional Marketing.
False
True
___________is the process of promoting some products of certain brands and earning your commission out of every sale.
Email Marketing
Article Marketing
Blog Marketing
Affiliate Marketing
______ is the process of reaching your home business' target market through the use of a blog.
Blog Marketing
Social Marketing
Email Marketing
Video Marketing
Social media is a great source of directly communicating with your customers to increase your product awareness.
True
False
Which segment do eBay.com, Amazon.com belong to?
B2B
B2C
C2C
C2B
Which of the following SWOT elements are internal factors for a business?
Strengths and Weaknesses
Opportunities and Threats
Strengths and Opportunities
Weaknesses and Threats
Which one of the following terms describes a significant word or phrase used to find information when searching online?
Keyword
Hashtag
SERP
SEO
A symbol used on most social media platforms (i.e. facebook, Instagram and twitter) to create a topic reference. This is particularly useful for a promotion.
Hushtag
Hashtag
Ashtag
