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WorksheetsAOHT-HM
Total questions: 58
Worksheet time: 29mins
Name
Class
Date
1.
Evidence based on personal experience or hearsay; it is considered less reliable than evidence based on research but may still illustrate a valuable point.
a)
tangible evidence
b)
anecdotal evidence
c)
plausible evidence
d)
intangible evidence
2.
A product that is intentionally designed to be changed to suit individual customers or groups of customers.
a)
perishability
b)
differentiation
c)
standardized product
d)
customized product
3.
A strategy a business uses to stand out and show what its competitors can't do.
a)
differentiation
b)
globalization
c)
customized product
d)
standardized product
4.
A decision to create some international product standards while allowing other local adaptations
a)
differentiation
b)
globalization
c)
product bundle
d)
customized product
5.
Incapable of being perceived by the sense of touch, taste, or smell but yet can hold emotional or intellectual value.
a)
tangible
b)
plausible
c)
perishability
d)
intangible
6.
The characteristic of being perishable (i.e., doesn’t last forever; existing only for a specific amount of time).
a)
differentiation
b)
intangible
c)
perishability
d)
plausible
7.
What you say or present to persuade someone to buy something or convince someone that you’ve taken the right approach.
a)
pitch
b)
anecdotal evidence
c)
plausible
d)
anecdotal
8.
Apparently reasonable and valid.
a)
anecdotal evidence
b)
tangible
c)
plausible
d)
intangible
9.
The item being marketed
a)
pitch
b)
bundle
c)
standardized product
d)
product
10.
A package deal that offers additional value in an attempt to increase sales.
a)
customized product
b)
standardized product
c)
tangible product
d)
product bundle
11.
A product that is designed to provide the identical product/service to all customers.
a)
standardized product
b)
customized product
c)
product bundle
d)
tangible product
12.
Things that can be touched, like the food served or the sheets on a hotel bed.
a)
perishability
b)
intangible
c)
tangible
d)
differentiation
13.
Conducted to study cause-and-effect relationships between marketing mix changes and customer behavior.
a)
descriptive research
b)
cause-and-effect research
c)
exploratory research
d)
market research
14.
A customer feedback tool used to gather information from people already patronizing the business.
a)
comment card
b)
survey
c)
information card
d)
customer review
15.
Conducted when more information is needed about who/when/where/how a product is purchased.
a)
descriptive research
b)
cause-and-effect research
c)
exploratory research
d)
market research
16.
The wealth and resources of a country, especially in terms of the production and consumption of goods and services.
a)
market
b)
culture
c)
GDP
d)
economy
17.
Done when the problem is not clearly defined or more information is needed.
a)
descriptive research
b)
cause-and-effect research
c)
exploratory research
d)
market research
18.
A small cross section of people brought together to provide feedback on marketing ideas and products.
a)
niche market
b)
focus group
c)
sample
d)
research study
19.
Something that has an effect on the market, such as economic changes, new laws, political upheaval, social trends, and natural disasters.
a)
market impact
b)
economy influence
c)
market influence
d)
key impact
20.
Collecting and analyzing information about the market or about previous, current, or potential customers.
a)
exploratory research
b)
market research
c)
descriptive research
d)
cause-and-effect research
21.
A subset of the target market/population used in market research
a)
focus group
b)
market research
c)
research study
d)
survey group
22.
Something that combines social and cultural factors, such as the influence of sustainable travel on the hospitality and tourism market.
a)
sustainable
b)
sociocultural
c)
societal
d)
subeconomical
23.
A series of questions or a questionnaire used to gather data about consumer attitudes or behavior.
a)
research study
b)
survey
c)
focus group
d)
comment card
24.
The name, sign, symbol, design, or any combination of these that is used to identify a product and establish a separate and unique identity from the competition.
a)
brand mark
b)
brand
c)
logo
d)
sign
25.
Also called frequency marketing, relationship marketing, or loyalty marketing, the program rewards customers for continuing to support a specific brand.
a)
cobranding
b)
frequent buyer program
c)
brand loyalty program
d)
VIP program
26.
The symbol, logo, or design used to identify the brand.
a)
mission
b)
family branding
c)
brand mark
d)
brand name
27.
When two different brands share a location, concept, or partnership.
a)
cobranding
b)
family branding
c)
brand loyalty program
d)
distribution channels
28.
To weaken or lessen in strength.
a)
brand
b)
compile
c)
cobrand
d)
dilute
29.
When a brand name is used on several products; in the hospitality industry, family-branded products are usually targeting different market segments.
a)
cobranding
b)
family branding
c)
brand loyalty
d)
distribution channel
30.
To collect materials from various sources and combine them into one document, book, or collection.
a)
compare
b)
compile
c)
contrast
d)
collect
31.
Path or “pipeline” through which goods, services, and payments flow.
a)
distribution channels
b)
distribution compliations
c)
cobranding
d)
family branding
32.
A planned approach to meeting marketing goals.
a)
marketing tactic
b)
marketing strategy
c)
tactic
d)
marketing plan
33.
A plan of action designed to achieve a major goal.
a)
strategy
b)
tactic
c)
marketing strategy
d)
marketing tactic
34.
A discrete activity used to help execute a strategy.
a)
strategy
b)
tactic
c)
marketing strategy
d)
marketing tactic
35.
An abbreviation for application. A program that runs on a mobile device like a smartphone or tablet computer (iPad, Galaxy Tab, etc.).
a)
a. web analytics
b)
app
36.
The name, sign, symbol, design, or any combination of these items that is used to identify the product and establish a separate and unique identity from the competition. A brand represents something intangible, a promise or experience of something unique and good quality.
a)
brand
b)
mission statement
37.
Part of public relations designed to increase positive media coverage, including writing news releases, hosting press events, and so forth.
a)
media relations
b)
marketing
38.
Sources of entertainment and information distributed by wired and wireless radio and television stations, sound and video recordings, and the mobile Internet.
a)
media relations
b)
broadcast media
39.
A strategy a business uses to stand out and show what its competitors can’t do.
a)
public relations
b)
a. differentiation
40.
The wealth and resources of a country, especially in terms of the production and consumption of goods and services.
a)
economy
b)
broadcast media
41.
A decision to create some international product standards while allowing other local adaptations (a combination of customized and standardized products).
a)
market research
b)
globalization
42.
A short song used in a commercial, usually mentioning a brand or product benefit.
a)
jingle
b)
social media
43.
The wide range of activities involved in identifying and meeting the needs of your customers to get sales and profit in return.
a)
a. news release
b)
a. marketing
44.
A framework for thinking about marketing that focuses on the Four Ps—product, pricing, place, and promotion.
a)
marketing mix
b)
search engine
45.
Any paid-for promotional material designed to reach a mass audience; billboards, commercials, and so forth.
a)
brand mark
b)
advertising
46.
A group of people with enough in common that they will be likely to react in a similar way to a marketing appeal.
a)
market segment
b)
brand
47.
A brief statement (usually a few sentences) that expresses the purpose of a business (or a person). It states why the company exists, who its competitors are, who the target market is, and how to serve the people who care about what the company does. These include customers, employees, owners, financial backers, and the local community, all of whom are commonly called stakeholders.
a)
a. mission statement
b)
a. market research
48.
A written communication that reports on an event or other newsworthy information about a product or a company. The release is distributed to the news media for the purpose of promoting a product or a business and encouraging the news to write a story about the announcement. Also called a press release or a media release.
a)
media relations
b)
news release
49.
A small, easy-to-target portion of the market, usually with specific needs or desires.
a)
niche market
b)
app
50.
What you say or present to persuade someone to buy something or convince someone that you’ve taken the right approach.
a)
pitch
b)
brand
51.
Meeting or exceeding the customer’s expectations.
a)
customer satisfaction
b)
marketing mix
52.
The generation of publicity for the company in the media.
a)
economy
b)
public relations
53.
A computer program that is designed to search for information on the World Wide Web. The search results are usually presented in a list of results and are commonly called hits. The information may consist of web pages, images, information, and other types of files.
a)
market research
b)
search engine
54.
Forms of electronic communication (e.g., websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content.
a)
social media
b)
advertising
55.
Someone who cares about what a company does, because he or she can be affected by its actions. This can include customers, employees, owners, financial backers, and people in the local community.
a)
a. Stakeholder
b)
a. niche market
56.
A segment of the market identified as a potential source of customers.
a)
a. target market
b)
a. media relations
57.
The measurement, collection, analysis, and reporting of Internet data for purposes of understanding and optimizing web usage.
a)
app
b)
web analytics
58.
Collecting and analyzing information about the market or about previous, current, or potential customers.
a)
a. broadcast media
b)
a. market research
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