WorksheetsDigital and Social Media Marketing
Total questions: 10
Worksheet time: 5mins
Price is always the most important factor of the marketing mix
True
False
Price refers to how much the supplier will charge for their product or service
True
False
Promotion deals with the placement of an good/service in front of potential consumers by means of advertising, packaging, etc.
True
False
Promotion is not needed if a product is a need (instead of a want) for consumers
True
False
Which of the following best provides the explanation of Product within the Marketing Mix?
Can only be a good
Can only be a service
Can be either a good or a service
None of the above
Which of the following is not considered a product, according to the Marketing Mix?
McDonald's cheeseburger
Chevron gasoline
Orkin Termite treatment
Delta Airlines customer service guarantee
Place, within the Marketing Mix can best be described as:
Where the product is purchased
Where the product is consumed
Where the product is sold
Where the product is manufactured
In reference to a gallon of milk purchased at a grocery store, the "place" within the Marketing Mix would be:
Grocery store
Consumer' home
In the consumer's vehicle
None of the above
In addition to having an e-business strategy, an e-marketing strategy also needs to be developed and there are three main operational processes involved. Which one is FALSE?
Customer retention and growth
Customer acquisition
Customer conversion
Customer focus group development
There needs to be an aligning of business and e-marketing strategies. Which of the following would be feasible strategic objectives?
Revenue generation
Cost reduction and value chain efficiencies
Communications and branding
Channel partnership with distributors using extra-nets
They are all applicable
