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WorksheetsThe language of advertising
Total questions: 10
Worksheet time: 5mins
A social advert aims to
get more followers on Instagram, Twitter and Facebook
give information that will assist people's social lives
create awareness about an issue that affects society
satirise society
This diagram can be used to explain:
The steps an advertiser works through when creating an advert
How an advert affects its audience
The importance of the main aim: action
All of the above
The effectiveness of this advert stems most from:
facial expression and appeal to the senses
alliteration and pun
satire and humour
celebrity endorsement and colour
This advert is an example of:
social advertising
the use of 'weasel words'
bandwagon
propaganda
This advert is best described as one that:
combines effective font with an invitation to the viewer to infer meaning
uses contrasting colours to provide an interesting juxtaposition
one that creates a strong desire in the viewer to attain a higher level on Maslow's hierarchy
promotes hard sell
This advert intends to evoke feelings of ____________ in the viewer.
(copy in the first picture reads 'horrifying' and in the second picture 'more horrifying')
fear and amusement
intrigue and satisfaction
fear and guilt
melancholy and envy
When analysing an advert, 'bright' and 'dark' lighting can best be described as:
over-exposed and gloomy
sunlight and shadow
artificial and natural
high contrast and low
This advert's humour is based on:
playing with the usual slogan
playing with the usual logo
onomatopoeia
hyperbole
This advert could be criticised for promoting:
gender stereotypes
gender-based violence
materialism
waste of natural resources
The focal point
must be colourful
can be copy or a visual
must create shock in the viewer
must be a clever play on words
