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WorksheetsQuiz 4 (Content Scheduling)
Total questions: 10
Worksheet time: 3mins
In US, the group of TV viewers most sought after by advertisers is
women 18-34
P18-49
P2+
men 25-54
This strategy shows programme of completely different appeal to pull viewers away from rivals channel
blunting
hammocking
counterprogramming
tentpoling
The strategy whereby programmers believe the lead-off programme sets the tone for the evening
Leading in
Stacking
Bridging
Anchoring
Which of the following is NOT an example of "stunting"?
Swopping a series to a new timeslot for good
Scheduling an extended episode for the week
Featuring a big name guest star in an episode
None of the above
This is a strategy used to match competitor with programme of identical appeal
Blunting
Counterprogramming
Stunting
Supersizing
The strategy to place promising new show between a pair of established titles is
Doubling
Tentpoling
Bridging
Hammocking
This refers to scheduling the same ad on all cable channels at the same time.
Marathon
Blocking
Roadblocking
Rotation
Which of the following strategy is often used by online media streaming companies/channels?
Personalisation Strategy
Release Strategy
Categorisation Strategy
All of the above
The most important ingredient in making a radio daypart distinct is the
Music
DJs
Station Image
Broadcast hours
A programmer can consider this option if a show does not work in a timeslot
Rely on promotion
Substitute shows from inventory
Buy a new programme
All of the above
